Does Our Company Want A Website?
A lot of business owners wonder whether a website can assist them. My reply is yes! More or less every business can be assisted by an online presence.
These days, people have a total fascination regarding researching what it going on and who they are dealing with. And all of this research is completed on the internet. This unquestionable absorption is uncovering information is, of course, pushed by products such as Twitter and Facebook, which egg on their users to share their whereabouts and thoughts on a regular basis. This proliferation of available information has developed a culture of reading and almost obsessing about what other people are doing.
So, how can this help the normal business? Obviously, for those with a product to sell they can broadcast the product and make it obtainable to purchase online. Retailers can even drop their pricey shop fronts and just sell from a more cost effective unit wherever, using the website as their customer facing product.
But for many small shops this is impossible. They might still have hundreds of product lines and loading and maintaining these on a recurrent basis can be a nightmare. For these, a small brochure website that gives an synopsis of the business would be enough to please people’s craving for more information. Add to this a Twitter feed and a link to a Facbook page and you are giving your customers plenty of reason to visit your website and be drawn in.
Brochure style websites are extremely fashionable at the moment as they can bring in customers to the services around. Not every website can provide the full purchase information and not every business is right to a full all singing all dancing website that sells the produce online. I have dealt with a selection of people who just need a brochure website. One superior case in point of this is home insurance. All of the big websites will provide quote tools that will give visitors the quotes automatically online. But there are also big name insurance providers who will just take the visitor’s contact details and then call them back for a quote later on. For the small insurance borker, this is a entirely adequate way of getting online quickly and inexpensively and benefit from the effects of the internet.
It is not just people who have a product to sell that can benefit directly from having a website. A new customer has a conception that he wants to get known to manufacturers. His goal from the website is that it might get noticed by a few people and get them talking. He hopes that by making interest in his theory people will get to know about the bonuses and maybe some of the big manufacturers might take up the plan, which is the result of his lifetime’s work!
For many businesses there are the possbilities of in fact earning more from your business by getting an online website sorted. By then mentioning the website in marketing etc, customers get to know about the site. If you then give them a motivation to visit the website, some people will come along and could just increase your bottom line. By giving discount codes and vouchers on the website or by giving details of the latest special offers and new products on the website, then these people have a motive to visit your website.
Merge these efforts with added methods such as the major social networking sites of Twitter and Facebook and you can haul in visitors. Other services such as utube can also help a current business draw in new and existing business for an increase in productivity.
For a large amount of businesses, a website is crucial!
If you want to know further about getting online, then call into our promotional blog. It is full of constructive information plus marketing advice.
Written by Keith Lunt, proprietor of janric.co.uk for Merseyside website design.
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