As an affiliate marketer, it is our duty to provide due diligence before recommending or promoting any product. It is our responsibility to only offer our honest opinion of what we are selling.
To be clear, that is not to say that every product will be the perfect solution to every customer need. Buyers share the burden of investigating the product or service they are buying before every purchase as well.
It is especially important that we regulate ourselves and provide services above and beyond reprehension. Anyone that makes the decision to be a honest marketer will help to avoid agencies such as the FTC from enacting laws and regulations due to deceptive marketing practices.
Another problem we all face if we don’t clean up our act is that Google, YouTube, and other providers will once again make changes to the search algorithm. PayPal started limiting accounts, mostly those of Internet Marketers. Email providers such as Aweber, GetResponse, and many others have started placing restrictions on the type of correspondence being sent to customers.
Here are a couple of items that cause me concern for Affiliate Marketers:
Reviews – These are a great method to provide information about a product and therefore make sales, however, I find it disturbing to see literally hundreds of marketers simply cutting and pasting a review provided by the product creator or another marketer. Some searches for a “product review” will return the top four or five pages being almost the exact same, word for word, examples, and format. Thank goodness there are still some affiliates that will actually review the product and even show proven results of it working, or not as the case might be.
How long do we feel it will be before there will be search engine consequences?
Webinar – Once again we find a successful method of reaching our audience in order to market our products. Unfortunately, this also has become a major source of spam, and even scams. It is up to us to revise our process. First, stop selling the concept of “live” training when it is in fact just a prerecorded video. Second, try to keep the total length shorter that 1 hour. and less than 10 or 15 minutes telling who you are and how successful you have been. More than that just wears a prospect down. Third, piles of cash or absurd claims are not needed and will only invite regulations and laws. Lastly, we need to review our own video and carefully edit the parts that conflict. Especially annoying is when we say it is easy, the lazy way, only 15 minutes in the day, and then proceed to inform the customer if they don’t work hard at this they will not succeed.
How long before webinars will be ignored and a great marketing method will be gone?