Posts tagged writing

You want to get your e-mail newsletter started, but you don’t want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn’t that much of a hassle once you have a system for it.

Creating short, how-to articles allows you to:

- connect with your audience

- position yourself as an expert, and

- increase sales

Bottom line: Give clients information they need and you’ll be the first person they’ll think of when they run into challenges.

Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they’re happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.

If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.

Once you understand the needs of your audience, place your information in article format. Here’s a system I’ve often used to produce quick, informative articles.

1. Begin with an identifier paragraph.

This is an introduction to the subject. Just let people know exactly what you’re getting at.

2. Tell them why they should be interested.

This is where you just get into the reader’s world. You will what you’re talking about help them do their jobs better? In essence, that’s all people really want to know.

3. Give short, realistic pieces of advice.

You have so much to say it’s hard to fit it into short bits of info, but do it you must. Otherwise you’ll lose your audience’s attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.

4. Wrap it up.

One of my mentors used to always say to me, “Tell ‘em what you’re going to tell ‘em. Then tell ‘em. Then tell ‘em what you told ‘em.” No, he wasn’t senile. His advice actually worked. At the end of every article I just wrap up what I’ve said by reviewing the key points of the article. It’s called a “takeaway.” What’s the one thing you want the audience to take away from your article and implement in their daily work lives? Once you’ve answered that question, you have your final paragraph.

Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you’d be surprised. When reading e-mail especially, readers won’t mind short, concise words and phrases. And that’s especially true if those words and phrases add more to the bottom line and/or help them become more efficient.

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I love article sites! Why? Because you can write articles about your chosen subject, publish them for free and you reap all the rewards. You get to voice you opinion on your chosen subject area. Becoming a web author is fun. There is a great feeling associated when you search for your own name and Google brings up your articles.

What are the rewards?

Well most good article sites will allow you to leave a short bio which is perfect for adding a link back to your site. So you can get free exposure and people can republish your article if you make this clear, which means even more links spread across the internet.

When you write articles make sure you focus the text around key words you are trying to target. If you used the keywords in the heading of the article this is more weight, if you haven’t then add them. If you write a decent article and publish it on good quality article sites then in a few days you will see your article on Google when using those search terms. More and more people are reading peoples articles to find out information and the best companies to use etc. Many search terms only find relevant content in articles, and if you have clearly left your hyperlink going back to your website then is more weight to your web presence.

What are the best article sites?

The best quality article sites are the ones that Google likes. Article Alley is one of the more recognised sites, it has a network of sister sites and each article get published on all of the sites. Ezine Articles is another good site as is Isnare and Go articles. Some charge a small yearly fee but it is well worth it.

How do articles promote my site?

Articles promote your site because if your name is associated with a particular filed you will be seen as an authority on the subject. And if your article links back to your site then you will start to see more visitors. When Google gets a request to look for a key word it goes and finds the best sites with that content. So writing as many articles as you possibly can with links back to your website will help your web presence.

If you have a site and need some more content, using articles that are free to republish is a great way of adding more content. More quality content means more traffic, so hopefully more business. Article City is a great site which offers the option to republish their articles. So if you need content on fly fishing, search for articles on fly fishing, but make sure they state that they are free for republishing. As long as you know they are free to republish then you can add these articles to your site. Giving you more content and authority on your subject.

Anther great thing about article sites is that you can have your own voice on the internet. You may have a lot of information that other people would benefit from knowing. You might get told you talk too much, I know I have been told that. So now I find if I need to get something off my chest I write it down and publish it. Any points I want to make, I write an article and publish it. There is a great feeling in knowing that people are reading your words and hopefully benefiting from them.

Being a web author is fun, so get writing.

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Article marketing is one of the most popular methods used by internet marketers to increase traffic to their web sites and hence increase their income. However, there are right ways and wrong ways to use articles to drive business to your site. Let’s look at the right ways.

Your article starts with the title, and this is true whether you are writing yourself or using an article ghost writer. Good ghost writers make sure that they fully understand what their client wants of an article before starting. The title should accurately reflect the content of the article, and also contain the keyword being used.

Articles should be based on a keyword since search engine optimization is just as important in an article as it is in the content of your web pages. Your articles can be listed in search engines in the same way as your web pages, even when they are on article directories. A directory is nothing more than a website containing articles as content. The keyword should be that of one of your own website pages that provides information on the article title. If you plan your article in this way, you will make best use of what article marketing has to offer.

The actual content should be specific to the keyword and be designed to tease, rather than provide everything there is to know about a subject. If you provide comprehensive information in your article, why should the reader bother to visit your web site? Make sure that your spelling is accurate and that your grammar is passable. It need not be perfect, but stay clear of fundamental errors such as subject-verb agreement: “the two women was deaf.” This is a turn-off to your readers, so try to avoid it.

Having completed the article, you must design your ‘bio’ or ‘author’s resource’ box. Most article directories allow you this facility, in which you can say something about yourself and provide the URL of your website. This should be worded to offer more information, such as “Peter has more tips how to improve traffic to your website on his web page ——–“. You should provide the URL of a page that provides the readers exactly what they are looking for, not your home page address unless that is the most relevant to the article topic. They are interested only in information.

Having readers click to your site is the first way of increasing traffic through article marketing. Some readers will be interested in copying your article and putting it on their own site. They can do this, but must keep it intact, including your resource box. So you get even more traffic from the visitors to these other sites.

However, the marketing of your article is not finished there. You should submit it to as many article directories as you can. You can do this manually, by the use of submission software, or by using the services of a directory submission service. Each has its own advantages and disadvantages, and it is up to you which of the options suits you best. Personally, I use a combination of submission service and software, and can provide this information if required.

Search engines, especially Google, highly value one way links from another website back to your site. Not only do you get a one way link from each directory you submit to, but you also get one from the websites that copy your articles. This is a very powerful way of building links and improving your search engine listing. A high listing provides you with the most valuable traffic all – free organic traffic from search engines.

There are pitfalls you should avoid, the most obvious being that if you purchase bundles of articles you must not use these for directory submissions. They are of use only as content on your own website, and even then they are of little use due to the problem of duplicate content. Private label rights articles, which many subscribers receive from mini-site subscription sites, are the same. Unless you change them radically the directories will no allow them, and you could be banned from directories for using them without radically rewriting them.

In the long run you would be as well writing your own, when you are at least sure that they are original. Article marketing can provide with a significant increase of traffic to your web site of you are able to carry it out properly. Follow a few simple rules, then sit back and wait for all these visitors to flood your website.

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Anybody can write but not everybody can be a writer. The mark of a true writer is the ability to express him or herself with eloquence and grace. Writing, however, is more than just stringing words together in a dramatic fashion.

What Makes A True Writer?

A true writer has something to say. It could be a message or an opinion of great importance that could stir even the most passive of audiences. It doesn’t matter how trivial or how crucial a subject is. A real writer can write about a home mortgage refinancing lender or a lengthy dissertation on an Oscar Wilde novel and will still have his or her readers gripped. A writer who can make a home mortgage refinancing lender look good or a well-loved monarch look bad is indeed a very talented one.

Oh, Fearless One

A real writer is not afraid of criticism, disapproval, or persecution. The best and the greatest of all writers have been censured and even scorned in the worst possible ways. Indeed, there will always be detractors. You can write about a controversial subject like politics or a benign one such as home mortgage refinancing lender and still be criticized. A true writer who believes in the truth and the integrity of his prose should have nothing to fear and should always be prepared for the consequences.

Pride and Prejudice

Ego is a writer’s curse. Many a writer have made the mistake of basking too much in fame and glory to have forgotten the integrity of his or her words. To be a truly good writer, it is important not to let praise go over your head. Accept criticism and learn from it. When commended, remain humble but grateful. Remember that no matter how well you wrote that piece on home mortgage refinancing lender, you can still do better. Be your best and worst critic.

There are no subjects insignificant enough to be done halfheartedly. Write about home mortgage refinancing lender with as much care and as much dedication as you would an essay about life and love. No essays should be neglected because you feel it’s inconsequential. You’ll be surprised to know how even the most benign topic such as home mortgage refinancing lender can touch lives. Keep an open mind and don’t subject yourself to petty prejudices. There are always two sides of a story and a truly good writer does not choose sides.

The Power of the Pen

Writing is more than a profession. It is a craft and a gift that should be used wisely in pursuit of truth, justice, and honor and not for petty and mundane victories over the weak. The freedom of expression is indeed a beautiful thing, its power heady. It can build just as well as it can destroy. There is truth in the adage: the pen is mightier than the sword. And if you are lucky enough to wield such a weapon, you must know how to use it right and use it well.

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