Posts tagged Websites

Effective Use Of Text When Designing A Website

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Of the different website design considerations, text is one of the most significant, yet also one of the most neglected. You can have the best logo, layout and graphics possible, but if visitors to your website cannot easily read the information that you are giving them then they will not stay on your website for more than a few seconds.

The good news is that getting the text part of your website design correct is not difficult. All you have to do is adhere to these guidelines…

- Only make use of fonts that are available on all computers, such as arial, helvetica and verdana. Whilst you may not consider these to be the most visually appealing fonts, they are the most practical ones to use. This is because they are the easiest to read on a computer screen; in fact, the verdana font was specifically created to be read on computer screens, rather than to be printed out. Also, every computer definitely has these fonts stored on their hard-disk. If you choose a fancy font, then many computers may not have it stored, and so you cannot be sure how your website is going to render on other people’s screens.

- Do not display text in small font sizes; if it looks too small, visitors to your website will not even try to read it. You may have good eyesight but many people do not, and so you have to take the middle ground rather than just making your website for yourself. Using a font size of 11 or 12 is recommended for the main body of your written content, with sub-titles and headings being a font size or two larger.

- Limit the width of your paragraphs to roughly 15 words per line. This is necessary so that people only have to move their eyes to read your website, and not their whole head. This number is based on research and studies that have been carried out which show that 15 words is as far most people’s field of vision will stretch. Not every line has to be precisely 15 words, as some sentences will, obviously, have a greater or lesser number of small words such as ‘to’, ‘and’, ‘a’, etc., so you just need to use that number as a rough guide.

- The color(s) you choose for your text should contrast sharply to the color(s) you use for your background. A white background with black text is easiest for people to read, but it is not necessary to use that color scheme if it does not suit the overall style of your website design. If the background color is light, then make your text black or a dark shade of gray, and if the background color is dark, then make your text white. Using non black, dark gray or white text very rarely works, so be extremely careful if you are absolutely intent on making your text a different color.

This article was written by a website design expert who has more than 10 years experience in the industry. He is currently doing website design in Chappaqua, Westchester and White Plains and can be contacted at http://kinneymedia.com

Does Our Company Want A Website?

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A lot of business owners wonder whether a website can assist them. My reply is yes! More or less every business can be assisted by an online presence.

These days, people have a total fascination regarding researching what it going on and who they are dealing with. And all of this research is completed on the internet. This unquestionable absorption is uncovering information is, of course, pushed by products such as Twitter and Facebook, which egg on their users to share their whereabouts and thoughts on a regular basis. This proliferation of available information has developed a culture of reading and almost obsessing about what other people are doing.

So, how can this help the normal business? Obviously, for those with a product to sell they can broadcast the product and make it obtainable to purchase online. Retailers can even drop their pricey shop fronts and just sell from a more cost effective unit wherever, using the website as their customer facing product.

But for many small shops this is impossible. They might still have hundreds of product lines and loading and maintaining these on a recurrent basis can be a nightmare. For these, a small brochure website that gives an synopsis of the business would be enough to please people’s craving for more information. Add to this a Twitter feed and a link to a Facbook page and you are giving your customers plenty of reason to visit your website and be drawn in.

Brochure style websites are extremely fashionable at the moment as they can bring in customers to the services around. Not every website can provide the full purchase information and not every business is right to a full all singing all dancing website that sells the produce online. I have dealt with a selection of people who just need a brochure website. One superior case in point of this is home insurance. All of the big websites will provide quote tools that will give visitors the quotes automatically online. But there are also big name insurance providers who will just take the visitor’s contact details and then call them back for a quote later on. For the small insurance borker, this is a entirely adequate way of getting online quickly and inexpensively and benefit from the effects of the internet.

It is not just people who have a product to sell that can benefit directly from having a website. A new customer has a conception that he wants to get known to manufacturers. His goal from the website is that it might get noticed by a few people and get them talking. He hopes that by making interest in his theory people will get to know about the bonuses and maybe some of the big manufacturers might take up the plan, which is the result of his lifetime’s work!

For many businesses there are the possbilities of in fact earning more from your business by getting an online website sorted. By then mentioning the website in marketing etc, customers get to know about the site. If you then give them a motivation to visit the website, some people will come along and could just increase your bottom line. By giving discount codes and vouchers on the website or by giving details of the latest special offers and new products on the website, then these people have a motive to visit your website.

Merge these efforts with added methods such as the major social networking sites of Twitter and Facebook and you can haul in visitors. Other services such as utube can also help a current business draw in new and existing business for an increase in productivity.

For a large amount of businesses, a website is crucial!

If you want to know further about getting online, then call into our promotional blog. It is full of constructive information plus marketing advice.

Written by Keith Lunt, proprietor of janric.co.uk for Merseyside website design.

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The 15 Online Businesses That You Can Start Today For Big Profits

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The best thing about Niche Browser (despite it’s being free) is that it provides such a rich array of features for you to use in your online marketing research.

Anybody that is starting out or continuing to build their home business will benefit from owning and using Niche Browser. One disadvantage you will find about Niche Browser, however, is that there are so many features that it can be a bit overwhelming.

That is why I am writing this article. I want to help you get started using and mastering Niche Browser in order to take advantage of all the great resources that it provides for you. So let’s take a tour of the overall interface.

Niche Browser can be divided into three basic elements:

1. Browser Window
2. Search Tools Side Panel
3. URL Toolbar

1) Browser Window
The Browser Window is quite simple to understand: It is an instance of Microsoft Internet Explorer. If you right-click a blank area of the window, you will see the familiar context menu, in which you will find, for example, the “View Source” item which will allow you to view the html code for the current page.

Just above the Browser Window, you will see the browser toolbar. On the left are the familiar back, forward, stop, and refresh buttons. The right side has the go, history, favorites, add to favorites, and print the current page buttons. In the center is the URL address bar. To the left of the address bar is a special button that opens the browser in a separate window on your desktop.
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Just above the URL address bar, you will notice a small button. This is the URL Address Lock, or Pin URL button. It enables you to browser other websites while keeping the current URL from changing. This is especially handy when you want to use the URL tools toolbar which I will explain a little bit later.

Also, to the left, just above the “Back” button, there is the Expand Browser Window button. This allows you to enlarge the browser viewing area.

2) Search Tools Side Panel
The Search Tools Side Panel provides special features for each Search Tool that you select. The content and functionality of each Side Panel will change depending on the requirements of the associated Search Tool you happen to be using at the time.

In order to understand the side panels, you have to first understand how to activate a search tool. The search tools are listed as subsets of the Search Categories. The Search Categories are the first row of buttons that you see just under the “Related Searches” tool bar. We will be discussing these later on as well.

So, for each item you select in the Search Categories row, you will see a different set of buttons appear in the row below it which provides the Search Tools for that category.

The simplest way to begin exploring the side panel is to look at three different versions of Google search tools: Google Basic search, also known as the Generalized Keyword Search, Google Suggest search, and Google Advanced search. You’ll notice that the contents of the side panel are different for each.

3) URL Toolbar
The Toolbars of the Niche Browser Interface provide a wide variety of features that will assist you in your niche marketing research. When you use the URL Toolbar, be sure to enable the URL Address Lock, or Pin URL button. This will allow you to select each of the tools without having to restore the Site Address each time.

The URL Tool Bar provides the following resources:

a) Alexa Ranking
b) Related Sites
c) Indexed Pages
d) URL Trends
e) Text Analyzer
f) Site Images
g) Site Audio
h) Site Video
i) Site PDF’s
j) Site Flash Movies
k) Wayback Machine
l) Inbound Links
m) Whois Information
n) URL Slide Show
o) Site Search
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As you can see, there is an incredible amount of information you can gather about any particular site using Niche Browser’s URL Tool Bar.

a) Alexa Ranking
For those of you who are not familiar with Alex Ranking, you will be amazed at all the information it can provide you about your competition’s website.

Let me give a brief overview. To start with, Alexa only ranks pages for sites that contain the Alexa Toolbar, so this is not a complete sampling of all sites on the Web. However, if your site of interest is listed, you will find it useful.

The first piece of data is the ranking. This tells you how popular the site is compared to all other sites being ranked by Alexa. The next notable feature is the Explore This Site categories. These are, Overview, Traffic Details, Related Links, and Inbound Links, or Sites Linking In.

In the Overview Section, you will find the following:

- People who visit this page also visit…
- Site Stats
Traffic Rank
Speed
Other sites that link to this site
Online Since
Look for similar sites by category

d) URL Trends
URL Trends provides a great deal of information in one location. It will provide the following information about a website’s pages:

Current Rankings
Google Page Rank
Alexa Rank
Incoming Google Links
Incoming Yahoo Links
Incoming MSN Links
Incoming Alexa Links
Overall Incoming Links
Outgoing Links
Page Information
Page Title
Description
Online Since
DMOZ Listed
Archive.org Listed (Wayback machine)
UrlTrends Cache

m) Whois Information
If you ever need to find out about a website domain, this is the place to do it. Using the Whois information tool, you can find out when a site was first registered, when the domain name will expire, what type of server it is running on, whom to contact for information, whether the site has been blacklisted, and related site domains that may be available for sale or at auction.

o) Site Search
If you come across a website in which you would like to search but they don’t provide a search box on the site, you can use this tool that Niche Browser provides. Just navigate to the page, enter the text you want to search, and press the search button.

The tools and features in Niche Browser are seemingly endless, and the value to you certainly is. So be sure and download it now if you haven’t already. In other articles, I will be discussing some of the tools in more details, so be sure and watch for those as well.
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Getting Your Visitors To Come Back To Your Website

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The internet has become a one-stop shop for almost all daily activity. Be it to shop, to book flights, check out movies or find a location, the internet is where people generally turn to. Yet, despite all it’s many functions, there are tons of websites that do nothing but take up space. They are dead because they do not offer real information and they become useless. It should not necessarily be this way. Functional and effective websites do not come into being only by throwing money at it. Small companies can and should produce useful and practical websites.With a little more effort small websites can offer just as much valuable information, if not more, than the high profile ones. And it does not need to break the bank in the process. The fundamental rule in setting up a website is Content, Content, Content. Spending a fortune on producing a flashy website with all kinds of special effects will be pointless if your target user is not getting anything useful from it. Useful content is the heart of this information highway we call the internet.

What constitutes useful content? Read On!

Focus on Your Target Audience

When you first start to create a website, think about who your target user is going to be. This will depend on which type of audience you wish to reach out to. Whether you target young people, older people, yuppies, moms or dads it’s important to know what you will present to whom. This is where you must do your research, focus on who your target audience will be and determine what content will gain and keep their interest.

For example:

If your target audience is women in their early retirement years, then you would provide content on hobbies taken up by your target audience. Something like gardening, golfing, crafts or maybe a combination of a few different ones. If you target young teenagers, then you should provide content on teen-aged stars, fashion, music or sports, things of this nature that would capture their attention and keep them coming back.

Identify your website’s goals

What will your target audience get out of visiting your site? This is an important question you need to ask to determine your website’s usefulness. Will you be able to answer questions or provide solutions to problems? The answer should always be a resounding YES. Give your audience a reason to come back to your site. Provide informative content every time.

Sourcing your material

Once you have an idea of what you want to provide to your target audience, find reliable sources for the content you want to present. The best thing to do is write the material yourself to ensure you are providing unique content but you can also hire someone else to do it. By searching online you can find tons of articles written by people of varied experience. You could most likely post these articles on your website for free, and as a trade off, you could simply include the writers name and credentials after the article. This benefits both of you as you will have the right to post the content and the writer would be gaining exposure.

Nifty fun stuff

Along with informative articles, there are all sorts of fun things you can include in your site that your visitors would appreciate. Such as, games, quotation estimators, music, videos, weather report updates, etc. All these are attention grabbers that your visitors would enjoy using. The idea is to provide tools they can use to help them with what they need to accomplish on your website. You can program these yourself or copy the code from a third party and integrate it with your own website. Again, the trade off would be referencing the creator.In essence, if you provide your target audience what they are looking for and keep your content current and informative, it is simply a matter of time before visitors will be coming by regularly. All it takes is an attentive mind to what your audience wants and needs and the patience and resourcefulness of looking around and assessing what options are available to you.

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Building And Managing An Opt In List For A Website

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Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site.

Building and managing an opt in list is commonly practiced by numerous sites on the Internet to maximize their visibility on the world wide web. Building and managing an opt in list is also a proven marketing technique that many business websites use again and again to keep loyal visitors updated on the latest products available from their favorite e-store.

Building and managing an opt in list is also useful for websites that provide news, technology and various forms of information on different subject matters. Visitors that sign up at their favorite website’s opt in list can receive updates on products and services offered by the site. In addition the subscriber gains access to the site’s regular ezine or newsletter.

The opt-in mailing list provided by a website is not spam, it is a legitimate sign up program for individuals sincerely interested in a website’s products and services. No one is included in the opt-in mailing list without prior consent.

Gathering email addresses for building and managing an opt in list

A number of free listing services are available on the Internet to gather email addresses for a website’s opt in list. However many of these free list services cannot be personalized to suit a specific site. In addition, the free service list has the option of shutting down a website’s list at whatever time they choose to do so.

A better method for building and managing an opt in list begins with a good script for form processing. The script allows a subscriber to fill in a form and send it in to a specific address. The information is then processed and included in a database file.
After that, the website can send a personalized reply to the subscriber to thank them for their subscription to the site.

The online form to be filled up by a customer can also be customized to fit the format of a specific site. There are a number of websites that offer form-processing scripts wherein the generally cost price of a good script is about $30.

A pop email account should be created on the website’s server in order to accommodate the influx of subscription requests. Email templates will also make the process of handling subscription request easier and faster. This will include an email template for subscription requests and possible requests from subscribers that want to unsubscribe from the Website opt in list. The option to unsubscribe helps build trust between the site visitor and the website.

Building and managing an opt in list database

Creating a database is essential in building and managing an opt in list for a website. There are a number of database programs offered on the Internet that can help process the information sent in for subscriptions. Once the database is set up, a mailing list needs to be generated. This process is essential to building and managing an opt list that will continually process subscription requests from site visitors.

A database program will automatically enable a website to attend to all the details involved in building and managing an opt in list. At the same time, easy access to a subscriber’s personal information allows a website to send personalized messages to a specific subscriber at any time.

Building and managing an opt in list subscriber base

Websites can employ a number of methods for building and managing an opt in list subscriber base. Putting up incentives are a great come on for building and managing an opt in list. Offering a free gift as well as providing free services with each subscription is a great technique for building and managing an opt in list. Online contests are also a very popular way of getting people to join a website opt-in list. In addition, prizes that are related to the website’s content also help generate interest in the other products and services offered by the site.

Remember, building and managing an opt in list is the ideal and simplest option to increase website traffic.

This article is distributed by Hansel Gunners. He owns a site, autopilot profits. Feel free to look at his autopilot profitswebsite autopilot profits website Thank you.

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