Affiliate Programs and Reviews

Squeeze Pages. If you still have not heard of them up to this day, now you have and you will soon discover WHY a good amount nearly all of the TOP Web marketers use them and why you too need to exploit them.

But, prior to me getting into the ins and outs of the WHY’s, I feel it’s important for you to understand what “Squeeze Pages” are therefore that you won’t be lost when reading the rest of this article.

So, with that said, a “Squeeze Page” by definition is simply a *single* web page that has purely one purpose, and that is… to capture the Names and Email Addresses of your visitors and/or potential clients.

That’s it. You don’t need to look any further into it than that.

Now that you are familiar with the *What*, now it’s time for the *Why* you must take advantage of them.

Well… here it goes straight up. You need to take advantage of “Squeeze Pages” for the reason that they are already the ‘tool’ that may build your online business targeted *Opt-In* following of subscribers to which you can then sell to over and over again while not spending a single penny on advertising.

How’s that for a WHY answer?

Well, that is simply 1 reason. There is more.

What if were to tell you that by merely setting up a “Squeeze Page” you might run your whole on-line store on Auto-Pilot?

I’m not joking here’s WHY.

The other and most essential part of your “Squeeze Page” that I haven’t told you about yet is the *Opt-In* form(that’s where your readers enter their Name and Email Address) and what it’s most important function is.

Your Opt-In form is simply an element of what is known as an “Autoresponder”.

And an “Autoresponder” is simply a service that will send out a sequence of pre-written emails by you at what ever schedule you choose, to who ever decides to Opt-In for what you are offering.

I wish this made sense to you because the facts are, if your not using a “Squeeze Page” to build a list for your online business, then your really not building a business.

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Are all landing pages created equal? Of course not. You need to have different landing pages that are tailored for each goal. If you have a blog, then every page is a potential landing page and they are all effective, because they give the reader access to your rss feed sign-up, advertising to click on, mailing list sign up, social bookmarking options, and more. But your PPC landing pages are specially designed to try and get users to take a specific action. This means that your PPC landing page needs to be focused and compelling.Weather you are using Squeeze Page Templates or Landing Page Template they need to be created with a user action in mind.

Here are some effective ways to use your PPC landing pages.

1. List Building

List building can be effectively done with your PPC campaign. The reason for this is simple, you will only have people view the landing page, that are searching for certain things that relate your list. In other words, if you are dealing with golf clubs, people searching for cat pajama’s will never see your landing page. This means that your list building efforts will be able to not only increase the size of your list, but also help it to become highly targeted. This ensures that the people on your list are already pre-qualified, because they are searching for products or answers that being on your list can provide.

2. CPA’s

There are quite a few CPA’s or Cost Per Action ads, that you can make money from simply by getting targeted traffic to enter their email address or phone number. As long as the landing page converts at a rate high enough to turn a profit, then CPA’s are a great way to go.

3. Product Sales/Affiliate Marketing

If a direct sale is what you are looking for out of your PPC ads, then you still need to be building a list. This is because most internet buyers need to see an offer anywhere from 5 to 8 times before they actually make a purchase. This means that while you need to be promoting your product, you also need to be adding people to your list. You can do this by having a squeeze page and/or list sign up form on every page that your visitors can access. It is becoming more popular and more effective to allow some navigation between 5 or more pages all relating to the target product. Therefore, you can directly promote the product on the landing page, and have an opt in box on every page. That maximizes that chance that visitors will either sign up for your list so that they can purchase the product later, or simply buy it now.

Regardless of how you are using your PPC landing pages, one thing must remain true. The page itself, must have a clear call to action. If you are paying for every person that sees your PPC landing page, then you need to get something out of as many of these clicks as possible. If you fail to do so, then you are wasting your PPC advertising money and your time.

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