Posts tagged Search Engines
It is the search engines that finally bring your web site to the notice of the possible customers. Hence it’s higher to understand how these search engines truly work and the way they gift data to the customer initiating a search.
There are basically two sorts of search engines. The primary is by robots called crawlers or spiders.
Search Engines use spiders to index websites. Once you submit your website pages to a look engine by completing their needed submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a net site, scan the content on the actual site, the site’s Meta tags and conjointly follow the links that the site connects. The spider then returns all that data back to a central depository, where the data is indexed. It can visit each link you have on your website and index those sites as well. Some spiders can solely index a certain range of pages on your web site, thus don’t create a website with 500 pages!
The spider can periodically return to the sites to test for any data that has changed. The frequency with which this happens is set by the moderators of the search engine.
A spider is almost sort of a book where it contains the table of contents, the particular content and the links and references for all the websites it finds throughout its search, and it could index up to 1,000,000 pages a day.
Example: Excite, Lycos, AltaVista and Google.
Once you raise a search engine to find info, it’s actually looking through the index that it’s created and not truly looking out the Web. Different search engines manufacture totally different rankings as a result of not every search engine uses the same algorithm to go looking through the indices.
One amongst the things that a search engine algorithm scans for is that the frequency and placement of keywords on a web page, however it can conjointly detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the method that pages link to different pages within the Web. By checking how pages link to each different, an engine can each confirm what a page is concerning, if the keywords of the linked pages are just like the keywords on the initial page.
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When pay-per-click search engines were comparatively new, I went to work for one of them. I had simply come off working for eBay, and working for one more “dot com” in an exceedingly comparatively new industry intrigued me.
I had an advantage over others vying for the job, as I used to be a home business owner and truly used the services of the corporate I used to be applying to work at.
However I additionally had another agenda. As a home business owner, I desired to learn additional about the PPC market, and after I got the work I learned more than I spotted there was to learn!
For those of you unfamiliar with pay-per-click search engines, here is a basic run down of how they work: Advertisers bid on keywords in an auction-vogue format. The very best bidders get their listings placed in the most optimal positions within the search engine results. Advertisers pay the quantity of their bid whenever their ad is clicked on by a searcher.
The idea is that advertisers can only procure the most highly qualified traffic: searchers that are trying specifically for what the advertiser is selling. However as you’ll have already worked out, there is a lot of potential for fraud.
Alot of the ads you buy show up on third-party sites, where the house owners of those sites get paid when their guests click on the ads. Fraud occurs when web site homeowners click on the ads with no intention of creating a buying deal, or convince others to click those ads when they normally wouldn’t. These sorts of visits to your site are known as fraudulent clicks.
It’s not possible to stop all fraudulent clicks, but there are ways that to considerably reduce them. Reducing fraudulent clicks is the responsibility of the PPC provider. However it’s been revealed that some PPC providers ignore the problem, citing that they would lose business if they were to cut back fraudulent clicks.
This is often backwards thinking obviously. Companies that pay various dollars (literally) each year on PPC promoting don’t pay one penny with companies with an far more than fraudulent clicks. Loss of the big spenders has place some PPC providers out of business.
However how can you recognize if the clicks you are obtaining are fraudulent or not? There’s no method to inform for positive; however, performance comparisons between PPC providers are a good indicator (ie: if one keyword with one provider is garnering you a high conversion rate, whereas the same keyword with another provider encompasses a nearly 0% conversion, it is a pretty smart clue that the latter is sending you a lot of fraudulent clicks).
However receiving legitimate clicks is no guarantee of conversions. This is often why it’s important to track the visitors you receive to search out out what your conversion level is. Keep in mind that a conversion is a visitor to your website that takes a desired action. For on-line retailers, that action is most typically a purchase.
It might sound like you need a ton of high-priced software to track this kind of information for you. But the truth is, most PPC providers supply conversion tracking as a free service!
The concept is terribly simple. Your PPC supplier provides you with a snippet of code that you simply place on a page on your website. The page you place this code on ought to be a page that a visitor to your website is sent to after taking the desired action (ie: if the desired action may be a purchase, then place the code on the purchase-confirmation page).
When a surfer clicks on your ad, the PPC supplier places a cookie on the surfer’s machine. The snippet of code is designed to browse this cookie where it finds out that ad was clicked on and which keyword the visitor searched for to provide your ad. It then reports back to your PPC provider this data, where you’ll be able to simply view it.
Viewing this info will tell you which keywords are performing the simplest, and that keywords aren’t engaging at all. Use this info to maximize your marketing greenbacks by moving a lot of money into advertising the ads and keywords that give you with the very best conversion rates, and stop spending money on ads and keywords that are not providing you with any come on your investment.
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Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.
There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.
Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.
Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.
The ultimate purpose of SEO is to make sure that the designated content appears in search engine according to the specific searches. Making the content readable and designing the page for easy indexing should always be the first priority for webmasters when SEO comes into play.
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