Posts tagged search engine
The most optimal way for an online Real Estate agent to succeed is thru rapid lead generation and follow up. And in order to escalate your leads, you must start off with an acceptance of your current traffic and lead conversion ratio.
Ask yourself “How many visitors does it take to get to a lead?”
In fact, when we initially interview a potential client often times the conversion is close to a dismal 200:1. Depending on design features, you should really get at the most 50:1. And probably 30:1 is more like it.
Conversion comes from on page conversion optimization & Keyword representation.
On Page Factors
Most people have heard of search engine Optimization. Few talk about on page conversion optimization.
First of all, this whole concept pre-supposes that you are starting off with a most wanted action (MWA). Sometimes your MWA is Branding, sometimes it is Leads. And many times it is both lead capture and branding that you are asking your website to do.
If Leads are your goal then your call to action is critical. Other features on your page can distract the viewer from your objectives.
On Page factors that may increase or decrease conversion are:
Asking them to sign up (making your call to action clear)
A Johnson Box (these are those tabled boxes that break up your body copy)
Color can attract or distract
Too many buttons
Offer Placement. Where are you placing your call to action?
Variety of Call to Action
Frequency of your call to action
These are just a few of the attributes that may help your lead count to go way up.
HappyVille Real Estate
There is a reason that studies have found that Pay per Click search engine results often render poor conversion rates. Specificity.
The reason is that you can only use high volume keywords with pay per click (PPC). These high volume keywords are by their nature generalized. They are also the most profitable for the engine. But what may profit the engine does not always profit you. (Thats not to say that PPC doesn’t have its place in a search marketing campaign)
9 times out 10, I am asked to “make my site #1 for “My City real estate”. While this is a worthy objective, it is at best very short sighted. Words like “City real estate”, “city homes”, city condos”, are all high volume in just about any city you research.
However, a successful marketing campaign must employ search engine click thrus that are made up of general & specific “streams of traffic”. This is because traffic is a comprehensive endeavor. You wouldn’t just rent out 1 or 2 of your penthouse units and leave the rest of your 150 unit apartment complex empty? You couldn’t expect profitability would you?
However, this is exactly what most agents do when they go after a few high volume words.
Traffic is made up of the combined visits that come from various inquiries into a search engine.
Each inquiry represents a finite amount of possible traffic determined by the placement in the engine, for a particular keyword phrase.
So long story short, a few keywords aren’t going to make your business. You need a Universe of words in order to get monster traffic and lead conversion.
Additionally, not all keywords or traffic are created equal. Step out of real estate monetarily and imagine yourself as Jeff Bezos at Amazon.com. What would delite you more?
500 visitors that typed in “Books”? Or 500 visitors that typed in “Harry Potter”? Or better yet, “Harry Potter, Sorcerors Stone”? The more specific you get, conversion goes up and the closer you can get to that elusive 1:1 conversion.
The challenge however, is that the more specific you get with our keywords, the less traffic you get. So you need to represent a large amount of these specific keywords that produce low traffic by themselves. But combined, create a large stream of very convertable traffic.
By optimizing your on page factors and your keywords that drive people to your site, you will take your visitor to conversion ratio down to a respectable number.
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On Saturday, Jan. 16, the new German search and seeking engine Ruky has been launched. The new seach engine is reachable under
http://www.ruky.de. In the new Search engine Ruky user can seek and find topic relevant information of the internet and the world wide web.
There exist two ways of seeking for information. At first user can use the direct search function on the main domain. On the other side visitors can go via the directory to searched term and information.
Webmaster can add their own websites for free. Is it possible to advertise, we have different ad-types like flatrate, cost per click(cpc).
And our prices per click are really much less than in comparision to other CPC-System in the internet. To book such kind of advertising you can use the system iWerbs, which is connected with the search engine Ruky.de. Its free to create such advertising campaign and if you want the team of Ruky can create such advertisment campaign for free for you. By the way the search engine Ruky has the current pagerank three.
Ruky has a big directory where user can find structured the information. User can create their own virtual desktop http://vdesk.ruky.de, for example for upload files or to browse in the internet.
Webmaster can add their own websites to the directory by choosing the category and sub-category.
Ruky is always improving the search result and yes the team of Ruky is looking for the future sure to be listed with a lot of term under the top-10 places in the main.
Webmaster can take a html code snippet to add it to their own website. So they have always the search function of the search engine Ruky on their own sites. Visitors can so use this search possibilities without leaving the webmaster websites. In the next time the team of Ruky will integrate a new search function of seeking for videos and songs of the famous media portal in the world wide web. Further an own Ruky email system is planned for the future.
Ruky is a service of RukyWorld. The team is coming from Germany and that seems to be interested. All the powerful search engine founder are coming Silicon valley university. And this market is already very interesting. In the moment there exists a search engine which is the main leader in the world, but who knows, maybe in the future something will be changed.
One trend are semantic search engine and deliver search results which are based on commendation by web user e.g. alexa or other social media portals. And for other website owner is very interesting to high ranged, because over 80% of visitors or customers are coming from search engines.
For more information see also the blog Suchen
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Jack had an incredible plan & started his online business with a vision of constructing it huge someday. However few years down the road Jack is left wondering as to why his business isn’t turning up the means he expected it to!
Mark thinks that he incorporates a better service than his competitors, but still fails to understand why their Balance Sheet figures are running into millions, while his are still in few thousands!
Of these puzzling facts build one doubt himself. But my friend, the problem isn’t with the thought or the service! The matter lies in the promotion strategies. Irrespective of how smart an plan or a service is, it won’t be successful unless you put it to the correct people in the proper manner. Sensible Net Promotion can do wonders to a median idea; forget what it can do to a smart one. Had Jack & Mark adopted the proper reasonably Internet Promotion strategy, they would have achieved what they wished to.
Everyone will agree that nowadays’s Web Promotion is dominated by Search Engines, or to be precise, Google. If your web site is during the prime thirty, for the correct “Keyword”, you’ll be a winner. However how can one create it to the prime & keep there for a long time? (Mind you, in this dynamic world known as Net, sticking to your position is as necessary as getting there!)
The best manner to “optimize” your site is through a brand new “Organic Method of Search Engine Optimization” (SEO) that Google & different search engines just love, generating “Quality One Means Links”. One will generate quality back links by approach of “Directory Submission” & “Article Submission”.
Online directories provide you with quality back links, that is exactly what you are trying for. Aside from this, you would like to submit your website to the most acceptable class & with a transient description concerning your business. Therefore, they conjointly send targeted audience your approach!
Another means of generating quality targeted audience & one method links is by writing quality articles & submitting them to Article Directories! By writing a high quality article, you are not simply informing your potential customers regarding your service, however are sharing your information with them. Once more, Article Directories gives you a chance to inform individuals concerning yourself & additionally offer a link to your site. This method, folks get to grasp concerning you & your site. And if your article provides a visitor what he came looking for, you’ve got most definitely found yourself a brand new consumer!
Had Jack written a piece about his plan & explained his service to his target market and submitted his web site to Tons of Search Engine Friendly Directories, he would have been on “Cloud nine” by now. Had Mark written a commentary informing his potential customers, how his service is best than his customers & conjointly submitted his site to Online Directories, his Balance Sheet too would possibly have run into Millions.
To summarize, when you submit your article or your site to numerous online directories, this is often what you get –
1. You generate lots of quality back links to your site.
2. People who search these directories may notice your article or your sites description interesting & visit your site. Therefore you get massive targeted audience.
The top result’s that your web site satisfies all the criterions set by numerous search engines to own a positive Rank. You thus reach high positions in search engines & stay there for a very long time!
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One of the most burning questions that web site owners raise themselves is that this: How do I buy targeted traffic quick and – ideally – free? Well, there are a number of ways in which to realize it and I will show you a bunch of proven website promotion strategies here. These ought to facilitate your to secure a sensible position with search engines and have traffic for free. Three months ago I founded a niche website for women. As I already had a range of websites behind me, previous experiences came handy in the promotion strategy. And in vi weeks the location managed to induce listed in the top thirty of Google’s ranking.
Let me show you how I did it and how are you going to, too!
You will would like to use 3 types of site promotion strategies:
I. Search Engine Optimization ways
II. Viral Marketing methods
III Further website promotion ways
I. Search Engine Optimization methods
1. Search engine optimization of your webpage:
This is often the first thing you must do. At the stage of making your pages have the foundations of SEO in your mind, it will prevent time and work later.
Submit your web site to as many search engines and link directories as possible. The most valuable directories are the ones that focus on the topic of your site. For example, if your website covers the subject of property, then find directories specializing in land listings.
3. Make people link to your web site
Use any given opportunity to make people link to your site. The most common way is to exchange links with link partners whose web site includes a high PageRank.
II. Viral Promoting strategies
1. Article submission:
Write articles – or hire someone to try to to the task – and send them to free article directories. Learn the way to jot down the sort of articles that make individuals curious. Use catchy titles. Send some additional articles into classes where there is a high demand and low supply.
2. Press releases:
Write press releases, publish them on your website and permit different webmasters to publish it. You’ll be able to conjointly distribute your press releases to news sites.
3. Create freebies:
Produce a free ebook, free report, free script or a free software and let folks download it from your site. Allow different webmasters to distribute your freebies on their websites or use them as incentives, provided they keep your links untouched in your info product.
4. Tell-a-friend script:
Raise individuals to send your pages to their friends by using a Tell-a-friend script.
5. Write product reviews, testimonials:
When you purchase a product or a service and you are glad with it, don’t wait and see your enthusiasm. Write a praising review of the merchandise and ask the seller to publish it on his site along with your name and your web site’s address. Amazon.com is additionally a nice place for writing on-line reviews.
III. Additional Web site Promotion methods
Start a niche blog or a private blog and network with other bloggers. Use RSS feeds for your blogs to promote them and to achieve returning visitors.
2. Message Boards:
Post comments on message boards and forums. Establish yourself as an professional of the subject of your website. This method you’ll produce credibility.
3. Comments, messages:
Leave messages in guest books or comments on alternative individuals’s blogs.
4. Sig file:
Use a signature file in your emails. Put a link of your web site into the autosignature half and use it in your outgoing mails and autoresponders.
5. Offline promotion:
Put the link of your web site on your business card. Distribute flyers in your native community, use them at bulletin boards.
6. Begin a free email course
Begin a mini course and send out articles or recommendation through emails. This will help you to boost your opt-in list’s size.
7. Begin a free ezine:
If you already publish articles on your web site, why not turning it into a free ezine? Submit your ezine to ezine directories to induce additional visitors.
8. Begin an affiliate program:
If you sell a product, the simplest approach to market it is to own affiliates who can lend ad house on their websites at no cost and even help you sell your stuff. You’ll create your own affiliate program or be part of an affiliate network.
These were just some of potential website promotion ways that can facilitate your get traffic, and eventually get your website into the top of search engine rankings. Of course the time frame differs, relying on how competitive the subject of your web site is. If you utilize PPC advertising, it can shorten the process. But if you are on a good budget and can afford solely free strategies, you’ll still succeed. Simply create a plan for your web site promotion activities and stick to it. The results will return!
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When it involves setting your web site apart amongst the competition, you wish to know some things. You’ll’t simply expect to slap a website up on the net and have traffic run to you. If you really wish the traffic, you’ll have to learn search engine optimization ways to travel along together with your basic web promoting knowledge. In today’s game, it’s not enough just to hope that traffic will turn up. The best websites are the ones who are going out and bringing in their own traffic.
What is search engine optimization, or SEO because it’s called for brief? It’s the process by which websites create their content a lot of efficient. Search engines pick up on sure things, and if you’re able to turn your web site into a place full of these things, you will be on top of the search engine lists.
As an example, when someone varieties during a search phrase into Google or one in all the other common search engines, the results can return out as their rankings would suggest. Google ranks these pages based upon their relevance, popularity, and a bunch of alternative factors. SEO ways will facilitate your climb to the top of these rankings lists, thus when people enter a search into the search engine, your web site will come up on top.
If you’re a web site owner and you don’t really know what you’re doing, then take heart. There are a number of corporations out there who are willing to assist you. They can take a peek at your web site and tell you with a nice deal of accuracy what it would absorb order to make your web site a lot of efficient. Maybe your content will not have as many keywords because it ought to? Perhaps you are using duplicate content that is pushing you down within the ratings? Whatever the case, the web marketing professionals will help you during this regard.
The important issue to recollect concerning search engine optimization is that the ways are continually changing. The search engines update their ranking systems repeatedly, so you would like to pay attention to the changes. You have to be adaptable and grasp specifically how to keep your website on prime of the sport if you want to possess any hope of being successful. A sensible start to improving your website’s SEO potency is to own content that is filled with juicy keywords. This is often something you can probably do on your own without an excessive amount of trouble. That isn’t the only facet of SEO that you’ve got to stay in mind, though.
By knowing all of the favored and useful search engine optimization techniques, you’re giving your website a fighting chance. Otherwise, your website will have absolutely no chance. All of your competitors are out there making certain that they’re obtaining as a lot of traffic as they will pull in. If you don’t do that, then you are short changing the potential of your website.
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As an on-line business owner, one of your preoccupations is increasing your site traffic. If you have been in business for even a brief amount of your time, you know that the key to obtaining more hits is by optimizing for the search engines. Most people use the search engines to find the sites they’re wanting for, thus it is in your best interests to realize as high a page ranking as you can.
Search engine optimization is vital to your business, however you ought to not overlook another method for increasing your website traffic: getting listed in an net business directory. Net business directories work in the identical method that telephone book work for ancient pages. To wit, they are listings of the numerous businesses operating on the web. To create the listings a lot of tenable to use, the sites are grouped in line with totally different categories. Sites will be listed by topics or regions, for example. Completely different business directories use totally different criteria to categorize its sites.
The explanation you want to urge listed in an internet business directory is simple: people use directories to seek out sites. Whereas getting listed in an net business directory is not as important as obtaining optimized for the search engines, it will nevertheless contribute to an increase in your site traffic. People use directories to search out a big variety of websites pertaining to topics they are interested in. Obviously, not being listed could be a disadvantage.
To own your web site listed in an internet business directory, you need to initial establish the directories that you feel will be most conducive to your business’ success. Next, you will must submit your site for attainable inclusion. If your website is legitimate, you ought to don’t have any problem getting accepted. Once being reviewed, your web site can be indexed in the most acceptable category.
Here some glorious examples of web business directories:
AME Data (www.ameinfo.com) – A business directory listing nearly two hundred, 000 Middle Eastern companies.
AT&T Directories (www.att.com/directory/index.html) – This site will facilitate you discover a persons and/ or business by name or phone number.
Big Book (www.bigbook.com) – A listing of businesses at intervals the United States. You’ll be able to explore for a business using its name, location, or category.
BizEurope.com Resources (www.bizeurope.com/bsr/manu/resource.htm) – An inventory of European corporations concerned in importing and exporting.
British Companies (www.britishcompanies.co.uk) – a listing of British shopper product companies.
British Services (www.britishservices.co.uk) – a list of British service providers.
Business.com (www.business.com) – This site conjointly doubles as a research engine. You’ll be able to find merchandise, services, corporations and jobs here.
Corporate Affiliations (www.corporateaffiliations.com) – lists corporations that have merged, changed names, or gone out of business.
Europages: European Business Directory (www.europages.com) – Europages lists the addresses of 0.5 1,000,000 firms from thirty European countries. The positioning can be viewed in six languages.
This listing is not meant to be an exhaustive one, however it should be sufficient to urge you started. Remember that net business directories can help you increase your market reach, therefore you ought to never overlook them!
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Exactseek.com is another great search engine that depends on meta tags to determine your web website results. Through ExactSeek, not only can you improve your search results with the tools they furnish you however, you’ll conjointly improve your search results for different search engines that depend on meta tags.
I should conjointly note that not all search engines confirm your ranking the same and to state that may be a lie however this text can definitely facilitate your increase your
possibilities at success.
By currently, we ought to all recognize what meta tags are for and the way to implement them. Ex. Title Tag, Description Tag, and also the famous Key Word Tag. (If you don’t apprehend, search “creating meta tags” in www.google.com)
Back to ExactSeek, if you haven’t already submitted your website, submit it here: http://www.exactseek.com/add.html
It doesn’t value you a issue however MAKE SURE that you already have quality meta tags in place among your site.
ExactSeek incorporates a distinctive search engine ranking tool that they invite everyone to use! This can be what this text is all about.
That is right, not like so several search engines that don’t want you to check your ranking, ExactSeek even provides you the required tools to improve your ranking and keep improving your ranking results.
Before you go, there are two things you’ll want to remember. 1) There are two tools available among the page I’m about to offer you. (left) Ranking Checker, (right) re-submitting your net site.
You’ll wish to concentrate to the submission on the left in order to test your ranking. Merely enter your internet website url and a key phrase that you’d wish your web web site to be listed in.
Also, ExactSeek has provided you with a higher clarification on what they give the impression of being for at intervals your meta tags. I might counsel you also browse this 1st. http://www.exactseek.com/srank2.html
You must conjointly bear in mind that by adding a “Search” box to your site and keeping inside the minimum daily requirements, ExactSeek guarantees you top a hundred placements. This might be a route you might wish to require for yourself, you’ll do so here: http://www.exactseek.com/add_priority.html
SEARCH ENGINE RANKING TOOL:
Use this tool to determine the rank that you are current meta tags get you. If you are not glad together with your rank, merely tweak the meta tags at intervals your web site and re-submit your website to be crawled again (revised within ExactSeek).
Do not forget that you’ll conjointly log into ExactSeek with your user name & password they send you. By login in, they offer you the option of manually changing the title and description of your sites listing whenever you want.
I hope that you have got abundant success at intervals ExactSeek and that you just improve your meta tags with the tools on the market to you.
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Treat Yahoo as each a directory AND an enquiry engine. Yahoo offers a number of different search results. Part of their search results return from an actual search engine, and a number of their results come back from human editors, known as surfers.
Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site. That is why the free submission lead time will often be 8-ten weeks, without using the Express Submit service.
Not like search engine submissions that accept multiple pages from the same site, Yahoo surfers like to read your home page, and they can navigate your site from there.
With directories, the positioning owner selects the foremost appropriate directory classes for his/her site and writes descriptions that concisely and accurately describe the content of the site. Factors that have an effect on directory placement are selecting the proper category and writing a smart description.
Always differentiate between the Yahoo search engine and also the Yahoo directory whenever you speak to a quest engine marketer. The strategies for obtaining listed in search engines are totally different from the strategies for obtaining listed in directories.
Fill out the Forms on Yahoo Precisely as Requested
We understand this looks obvious, but some sites do not get listed as a result of the submitters don’t follow directions when filling out the forms. When Yahoo asks for a telephone variety, offer solely one telephone range including the world code. When Yahoo asks for a 25-words-or-less description, do not attempt any fancy word stacking or keyword tricks. Stick with a concise, accurate description of your website’s content. Yahoo surfers usually change your web site description when it’s listed in their directory.
Although some fields are optional, attempt to fill in all of the fields in the shape, particularly the fields asking your company name, address, and phonephone and fax numbers. Yahoo desires to know that you have a legitimate business that will be around in years to come.
Choose the Categories (solely 3) That You Want to be listed below Terribly Rigorously
To select your categories, type in your selected keywords in an exceedingly Yahoo query, and study the results. Your site will not belong where you think your audience is searching. Your website’s actual content ought to accurately replicate the category or classes you wish to be listed under.
You may probably be listed beneath the identical classes your competitors are listed under. Study your competitors’ directory listing. See what their descriptions are, and then modify your website’s description to point out the Yahoo surfer that you definitely belong within the classes you selected.
If you are a U.S. company, under the category Regional/United States/ in Yahoo, all 50 states are listed. You ought to include your web site in one amongst the regional classes, if applicable. Do not be stunned that almost all of your traffic from Yahoo is local. Several customers would like to hear your voice or see your face to feel secure about hiring you or your company for a project.
Category listings are at the discretion of a Yahoo surfer. You would like to pay the time choosing your categories and studying your competitors thus that you are doing not get listed beneath an “undesirable” category.
Have Unique Content and Purpose This Data Out in Your Submission
A net web site is of no worth to the Yahoo directory if the site contains the precise same data as other sites in the same categories. Therefore to feature price to the Yahoo directory, and to decision attention to the distinctive aspects of your on-line business, make sure you have got distinctive content on your site.
You’ll be able to purpose out any unique content to the Yahoo surfer via your 25-word description or the extra comments field within the submission form.
Get a Virtual Domain Name
Yahoo tends to acknowledge virtual domains (http://www.yourcompany.com) over others. Why is this? Yahoo needs to own legitimate organizations and companies in their directory. They do not need a little begin-up company that will not be around next year, so ensuing in a very dead link to a URL in the directory. A virtual domain shows that you are serious regarding your business.
Attempt to Get Listed in One amongst Yahoo’s Regional Directories First
At the underside of Yahoo’s home page are a number of Yahoo’s regional directories. If you’re in one among the regional areas, you’ll be able to usually get your net site listed much faster in the regional directory than in Yahoo’s main directory.
Business net sites should pay an annual fee of $299 (currently) to be listed within the Yahoo directory. Sometimes, a Yahoo surfer might discover a content-made industrial site while not you ever submitting.
“Design for Speed” (Quotation from a Yahoo Surfer)
Yahoo is wanting for sites that download terribly quickly, ideally within thirty seconds on a dial-up modem.
Of course, exceptions do apply; like if you are an online video game company and use Shockwave on your site. Then it is understandable that your net website might take longer to download.
Lastly, the rule “Content is King” applies to obtaining listed in Yahoo. If Yahoo editors don’t feel your website appearance or sounds sort of a legitimate business, they do not need to list your site. Thus build certain your web web site is straightforward to read, simple to navigate, straightforward to find (on search engines), shows consistency in design and layout, and is fast to download. Higher than all, have distinctive content to feature value to the Yahoo directory.