Posts tagged online surveys

The Internet Consumer Research Spam Invasion

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The state of jobs in Ohio has led many full-time job seekers to become dedicated survey participants. What was once considered spam mail or a “spam-offer” 2 years ago has now become a welcomed form of a “now hiring offer whenever it appears in your email in-box.

As many underemployed Ohioans sit at home accumulating massive hours of boredom, frustration and impatience waiting for the phone to ring with an offer of employment, many have reconsidered the more viable alternative of completing online surveys for cash. There are good jobs in Ohio but the flexibility of adding an additional income stream, of working at home, and at an individual pace has offered many the refuge of time relevancy. What is time relevancy you might ask? It is the feeling that that you are accomplishing something, even a menial task during your empty schedule. The loneliness that accompanies unemployment for many can be suffocating, and the best remedy to pass the hours is to sit in front of the computer and blog in order to connect with other unemployed people, or accept one of the various offers for online employment with survey companies desperate for opinionated form fillers from across all age demographics.

This situation is the perfect marriage between idle time and desperate corporate clients that need to fine tune their marketing campaign for an upcoming product launch. American businesses spend billions of dollars every year on advertising but only a small amount of that money is spent on consumer research. It may seem like the greatest paradox; Fortune 500 companies spending only a fractional amount to learn what their consumers think of their product and services –a few million dollars here and a few million dollars there. All things considered, the market research companies hired by these Fortune 500 companies have developed analytical methods to derive behavioral conclusions just from survey responses taken from cross-sections of American population demographics.

However, participants like you and I who partake in these research efforts which may include telephone surveys or more often of late-online surveys for pay—can receive anywhere from 5$ to $50 dollars per survey. If you participate in online or participate in phone surveys with multi-conferencing to focus groups you could receive as high as $150 by average pay-out estimates. The internet as a platform for orchestrating a survey campaign that 15 years ago would have been executed via telemarketers is the most effective platform to reach exactly the demographic population that may or is currently buying a particular product or service. Of course consumer data has been collected on all of us since the dawn of the internet, and if you have been a long time subscriber to any internet based service they have already sold their million name list of subscriber data to marketing firms more than twice—your data included.

What does this have to do with the ongoing survey revolution? The market researches who have been hiredby Fortune 500 companies and companies of all sizes, are buying this data which contains information about your: income, marital status, car you drive, soda you prefer, how many children you have, your religion, race, sex and any other arcane details necessary. You the consumer are no longer hidden behind the telephone or annoying bulk mailer packet. You can be easily and quickly accessed again and again and even placed into a subscriber based survey pool and virtually obtain employment with dozens of market research companies that have now sprouted dot-com divisions of their main business practices. Since the onset of the economic crisis market research companies have been busy redesigning their survey queries to reflect the new economic reality of late; that consumers have less disposable income and are less willing to splurge on non-essential items unless their were strong incentives. Market researches that began subscription services for individuals like you and I, also began to increase the pay out commission on completed surveys.

This means the profit margin between what the Fortune 500 company paid the market research company to design and execute the survey and the commission they pay you for completing the survey became smaller. Of course, all of these market research firms make tens of millions of dollars every year, just a few million less because of the recession. Where do you fit into this equation. Well, if you are underemployed, unemployed or strapped with debt, earning extra income by joining a survey service is a pragmatic solution. You have no boss, no concrete work schedule and you can choose your assignments. The most important aspect of this extra income is that you can work from the comfort of your own home—and this is the crux of the survey revolution. The working at home business model is not just for market researches contracting with consumers globally, but also for Fortune 500 companies that need to contract for specialists , and temporary services without the financial responsibility of hiring full-time employee.

Take into consideration that a full-time employee will be enrolled into a company sponsored group health plan, company matching 401k and retirement plan, paid training and other expenditures that companies large and small would rather do away with and preserve their operating costs. Thus outsourcing corporate roles such as: accountant, pay-roll accountant, sales support, customer support, technical support, claims representative, enrollment manager, paralegal, research support and data entry clerk are also all portable roles that are expanding online in the same magnitude as the internet. Don’t be tricked into thinking that the global economic crisis of late has been the catalyst for “work at home” programs such as surveys. In actuality, the global economic crisis simply accelerated the eventual transformation of ideally portable corporate jobs to the back office to the home office.

Scaling-down rather than downsizing is what I define this new business model that has financially benefited millions of people worldwide who otherwise would have been unemployed indefinitely. Online surveys are here to stay because many large and small companies have completely transformed their traditional brick and mortar physical business location for a virtual location on the internet. The birth of online shopping stores and mega-shopping sites such as Overstock.com where you can buy virtually everything from A to Z has solidified the need to collect consumer data over the internet and identify new shopping trends via surveys.

The downside of this business model is that as surveys become more popular the commission structure payouts for survey subscribers will begin to decrease. Thus now more than ever is the time to take advantage of online surveys while they offer a viable financial solution for replacement income.

How To Create An Online Survey

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Those people who are in the marketing game have come to realize how important creating an online survey is to analyze their data and giving them the highest chance at success and big earnings.

You can find all the tools you will need in order to create surveys for the internet audience and maximize your earning potential.

Why Create an Online Survey

Competition in commerce is fierce. Every company wants the consumer to purchase their goods and services. The only way to learn what the public wants is to ask them. This is where your online survey comes in.

Just imagine if you could create an online survey that will arm you with the knowledge and tools you need in order to expand your sales. Using an online survey to find out what your customer base wants in their products is the only way you can learn not only how to design and create them to attract the largest number of buyers, but how to better market your products and services as well.

Choose the Target Audience You Want to Reach

When you want to use an online survey to delve into the minds of your potential customers, choosing a company that will match respondents to your online survey market research needs is an important factor. If you want to market your products to women who don’t work outside the home and are over the age of forty, you don’t want a twenty something filling out your online questionnaire who works for a large corporation. This will not give you the information you need.

What Types of Surveys Will You Require?

When you search online to find out the best way to reach the audience who want to purchase your products or services, you will find companies with a vast assortment of online surveys that will perfectly suit your company’s needs. There are many potential respondents from all walks of life and income levels. You can find a company that will lead you through the process of what questions you will want to ask and will provide you with templates for survey options. You may need an online survey to find out about customer or employee satisfaction or for market research. Whatever your survey needs is, you are sure to find a company to fit the bill.

What Types of Services Do these Companies Offer?

Depending upon your individual needs, you can find a company that will help you to design and develop your survey and perhaps, if you so desire, they will analyze the data you extracted from them. This will enable you to confidently share whatever data you have mined from your respondents with your fellow colleagues.

Going with a company that has the expertise and manpower to help you to maximize your products visibility and usefulness is a vital element in getting the customers you want and need. No longer do you have to fly by the seat of your pants, there are professionals out there just waiting for your communication and are ready to help you turn a large profit.

The customer base you are trying to reach does not matter. If you are trying to reach a Hispanic audience or world travelers, finding a company to help you to make the most of your advertising budget can be priceless. Learn how to get the word out to potential customers about your products and use an online survey to find out what they want and need.

Written by Ricco Richardson
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