Affiliate Marketing with Honesty and Integrity
Posts tagged landing page
Don’t Build That Website
0953 days
It never ceases to amaze me how often new webmasters set about their online business at the start without actually having clearly defined strategies on how to market and promote the website and the product.
Now this article is for internet marketing newbies, so the strategies for website promotion are fairly basic therefore experienced internet marketers are under no compulsion to proceed.
If you are a newbie, however, please pay attention as these website promotional strategies are what you will need to employ over and over again every time you have a new product to promote. Apply these basic techniques and the bedrock of success is laid for you.
Remember, no traffic, no sales.
Free listings in Search Engines: Everyone loves to get something for free. The same applies to free traffic.
Consider building a keyword list related to your product before you build your website. This way, you write your website content crafting in those keywords for which the site needs to be optimised. Don’t overdo it though as the search engines are becoming too smart and may think you are attempting to trick them. The more pages you have, the easier it is to have your site optimised for your chosen keywords.
Pay Per Click Advertising: Here the search engines list your site based on your bid for a particular keyword(s). Your position in the search listing strongly depends on how much you are prepared to pay for those keywords and the bidding price is also dependent on the popularity and competitiveness of your niche. This Pay Per Click (PPC) listings are the ones you see on the right side of your screen in the search results in, for instance, Google and Yahoo who now own Overture.
It’s always a good idea to know your website statistics especially conversion rates to determine how much you will be prepared to pay for those keywords – what I call your bid price affordability. This way you don’t operate your PPC Campaign at a loss.
Know Your Numbers!
Ezine Advertising: You search for popular ezines (these are electronic magazines or newsletters) in Google or Yahoo by entering Keywords ‘ezines directory’.
Visit these directories and look out for ezines that fit your products and also the subscription base of those ezines. You then choose to place Solo ads, Sponsor ads or Classified ads on ezines of your choice at an agreed price. The choice of which type of Ad and what ezine(s) to place your Ad would depend on your personal preference and your budget as well.
Linking Your Website: You need to set out linking strategies that can boost your business in two ways. First is that the more links you have, the more the search engines will rank your site and consequently your position in the organic search engines. Secondly, you get traffic deservedly from your link partners website. I’m sure you will welcome targeted free traffic from any source.
Affiliate Marketing: Affiliate program are a great source of free traffic and income at no cost to your good self. Affiliates are business partners who sign up to sell your product for an agreed commission. You can make a fortune on the internet from a great product if you have tons of affiliates working for themselves and you. An affiliate software is necessary to track your affiliate sales, visitors. Don’t forget to provide your affiliate with marketing tools and training materials to assist them.
Offline Advertising: This is quite often ignored. Just because your business is online does not mean you cannot generate traffic offline. You will be surprised at how potent this weapon can be. Write Press Releases about your product, Product review etc and send it to editors of newspapers and magazine. The one I love most is what we refer to as web ad. Here you use classified ads in newspapers and magazines to drive traffic to your site.
These are basic strategies you must have mapped out before commencing work on your website. This way you can start marketing the very day your website goes live.
Always think marketing first.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Does Your Thank You Page Redirect People From Potential Profits?
0953 days
When I began my newsletter, I needed a page to redirect my subscribers to once they signed up. Because I was in a rush to get it set up, I redirected them to the archives page of my newsletter.
Big Mistake #1.
When I had some free time I went back and made a thank you page that simply stated, “Thank you for subscribing. Your first issue will arrive shortly.” and listed the archives.
Big Mistake #2
What I failed to realize when I set up those two pages is that I had my visitor’s attention. They were already interested in what I had to say because I convinced them to sign up for my newsletter or eCourse and I let them get away. I missed an opportunity. I missed potential profits.
When I redesigned my thank you page I included the standard “thank you” and “make sure you look for your confirmation email”. I also instructed them to make sure they added me to their safe senders list to ensure they receive my emails. But this time I included “You may also be interested in these additional free offers:” and listed a free eBook, the opportunity to sign up for a free eCourse, and information about my favorite business author – all using my affiliate links.
Guess what happened? When I checked my affiliate stats, my click through rate increased 100% in just two days. Every person who subscribed to my newsletter also subscribed to the free eCourse I offered. My affiliate sales for the three products I promoted have doubled.
I’ve been publishing my newsletter for five months and it makes me sick to think about how much money I’ve lost because I didn’t take the time to talk to my visitors.
Do you know what’s mind blowing? Not only did it take me 30 minutes to set up the new thank you page, it didn’t cost me a dime. I already had all the information tucked away in my personal affiliate tool kit and was just too lazy to pull it out and put it to use.
Don’t make the same mistakes. Take a look at the page you’re redirecting your new subscribers to. Are you offering targeted product recommendations? Are you keeping them with you or just letting them close that window to possibly never return? Take thirty minutes of your time and the resources you already have available to you and update your redirect page.
Your bank account will thank you.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Does Your Site Even Deserve Targeted Traffic?
0953 days
Have you noticed how entitled some people seem to feel about getting targeted, interested visitors to their sites?
And have you seen some of the sites they feel should be honored with the precious time, clicks, and purchases from visitors?
John Reese said it all when he said most sites on the web are junk. (I paraphrase, but that was the gist.)
It is so true there is not a single person on the web that would disagree.
Yet every website owner truly seems to believe their site is worthy of top search engine positions and hundreds of links.
The vast majority of website owners cannot fathom that their lack of traffic could possibly stem from the site they built and the business model they adopted!
I joke with my clients that most sites would get more traffic if they were parked at their registrar with some Adsense ads on them.
What then is the problem?
People feel they can come on the web, slap up a site, and begin reaping the same rewards that hard working, dues paying professional site publishers enjoy. And that has never, nor will ever, happen on the web.
The internet is a bastion of opportunity, it’s true. Once you get to a point in your business where you can understand how the web works and what motivates search engines and visitors in any market, it’s like there are hundred dollar bills laying a foot deep all around you for as far as you can see.
Until then, “someone with a website” is simply nothing. There are billions of web pages on the internet. There are only 10 top 10 positions in any given search engine.
In order to earn a spot on a high-traffic web site, whether a search engine or a link partner, people seriously have to raise the bar on what is considered a solid content site.
If your site looks, performs, and informs nothing like the sites you have in your own bookmark file, how can you expect anyone to put your site in theirs?
Authority sites stand out like a bucket of fried chicken on a fat farm.
If you don’t have the tools and know-how to create an authority site that looks, feels, and acts like sites that have sold for millions in the recent past, you still have options.
None of which include you building it yourself with FrontPage and a $3.99 a month hosting account.
Step 1: Become a student of the web, not just someone who wants to make money and quit their job. You will neither make enough money nor be able to quit your job in NEARLY the timeframe you’d like, so get over it and be nice to your boss for awhile longer.
Learn what makes the web and the particular markets you are interested in “tick.”
Think for yourself and don’t blindly follow the advice in ebooks written by anonymous 13 year-old mouth-breathers who have absolutely no right to advise anyone on building and marketing high value sites.
Step 2: Find the right people to follow. Usually they own some extremely high-value property on the web and can prove their methods work.
Once you find the right people to help you (because you are definitely not going to pull this off on your own before you have grand kids) unsubscribe from every “newsletter” you are subscribed to that doesn’t fit what your personal expert is telling you and put on your blinders.
Find a plan. Follow that plan to the end. And never EVER let yourself get side-tracked by gimmicks, schemes, and guys or gals trying to sell you on a “better plan.”
Step 3: Read steps 1 and 2 again and consider them your new religion.
Jaded folks will say that I want them to ignore everyone else and just buy from me or the people I tell them to buy from.
Only I know for sure that it would be a damn good start given that what I teach works.
Really the biggest reason I say put on blinders and get to work is that the reason people fail to make their dreams come to fruition on the web is distraction.
The information on how to have a thriving internet business isn’t hidden. In fact, there’s way too much of it. And most of it is wrong for you.
Good advice stands out like that bucket of fried chicken on a fat farm does. You can tell, if you stay objective, who is bullshitting you and who might just be on their game.
The first thing that happens to newbies when they express interest in having a thriving online business is that the vultures descend.
It is much like running away to Hollywood, getting off the bus, and having the drug dealers, sex merchants, and other undesirables mob you hoping to take you into their dark underworld, pick your bones clean, and discard you in an alley.
And you thought Tom Cruise was going to escort you to your first sure-thing audition for a feature film?
That’s exactly the same thing as expecting life on the web to be easy, no sweat, a walk in the park way to start a valuable high-dollar business.
The key is to be dead serious, willing to sacrifice, and willing to search for the truth about internet business, content site building, and publishing without settling for nickel and dime schemes that feed on newbies on the way.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Discover Wealth Secrets Of Information Marketing Professionals
0953 days
It’s a very odd phenomenon, the fundamentals of business are so simple and yet the failure rates of business continue to disappoint at well over 50% – looking even more dismal the longer you track a business from its inception.
On a more specific level, I have had a great deal of experience in the information product marketing business segment both offline and online and see marked differences between those who struggle with this business and those who take off and never look back.
One of the biggest factors differentiating the hobbyists from the real big money earners in the information marketing business is the degree to which the entrepreneurs look at their ventures as end-to-end businesses versus businesses that are based on a single event (website developed, ebook written, affiliate marketing site created, etc…)
Once you begin to look at the various facets of your information product marketing business, it becomes obvious that there are many skills required to carry out all functions of your plan.
It’s likely that you are better at 1 or 2 of these, perhaps being able to perform all functions, but not to quite the same level. Considering the information marketing business and your role within that business is a critical factor toward your results.
So, let’s look at the skills required for your business.
1. PLANNING & STRATEGY: Over and over again I’ve tried to drive home the importance of coming up with a business plan for your information marketing business. Starting with a 3-5 year goal and working backward is a great way to chart a course making your journey more certain. For someone who loves to take action, this stage can be a little daunting. Realize however that it must be done, if you struggle with business planning, then hook up with someone who has been through the process before – you may even find such a person at your local entrepreneur or mentoring program offered by Entrepreneur centers in many towns and cities.
2. RESEARCH AND TESTING: A critical, often underestimated set of skills important to the success of your information product is the ability to research a market for opportunities and test your market, ideas and topics for signs of existing demand and spending activity. People who have great skill at tapping into opportunities in a market often are curious by nature, good listeners, have a good ability to relate concepts to one another and generally are good investigators.
3. JOURNALIST SKILLS: Closely linked to research and testing, a journalist combines the skills of uncovering the the few “in depth” questions that your market really wants to know, networking skills, a very powerful knack for asking questions, a true passion for their topic and a good ability to write or edit their work to bring out the most important points.
4. PRODUCT CREATION SKILLS: Product creation is really about understanding the format(s) that best suite the material you will be marketing to your customers and being able to quickly and efficiently package that material in written, audio, video or in real-time seminar formats. Remember, we are trying to find your idea skills. We can all master each of these tasks if we are given enough time and teaching, but what you want to do here is give an honest opinion of your current strengths. For example, if you were an expert at packaging audio and video products, then it would make more sense having someone else plan your business and generate the content, while you can focus on your strength of packaging products behind the scenes.
5. MARKETING SKILLS: I’ve split marketing skills into two large sub-groups, skills that require behind the scenes work and skills that involve outbound and relationship management activities. For example, you could be quite good at creating press releases, marketing plans, written articles and interviews, blogging, etc…these are all examples of behind-the-scenes marketing typically enjoyed by people who like to work alone, have more control over their environment and perhaps are more on the introverted side. Alternatively, marketing skills such as networking, public speaking, team building and leadership lead to more successful outbound and relationship marketing. Both are required to raise your business to the high-achiever ranks, few people are experts in both of these areas.
Bet you didn’t realize there were so many skills required to operate your own super-profitable information product marketing business did you?
No wonder you get overwhelmed by the sheer effort all of this requires. A couple of these skills may allow you to perform that part of your business in your sleep, while other factors mean you take four-times longer than an expert to accomplish the same task.
Its no wonder that most people hit roadblocks along the way. Even if you master each of these areas enough to get your first product out the door, can you really scale your business success to where you want while doing all of this yourself?
By now, you should have a good idea of what strengths you bring to the table and more important, which ones you do NOT. By understanding where you need help, you can make decisions about how you want to structure your business, what type of business you would like to run and who to look to for help.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Different Ways To Promote Your Business Using Internet
0953 days
If you work on your own, this article is for you. Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You probably don’t have tons of money to invest in publicity. Besides, not all forms of publicity are the right choice for all businesses. The right publicity for you depends on the characteristics of your business. In this article we will explore how you can take advantage of the web to draw customers to your business.
The first thing you need to get is your own website. This can be a simple website, just telling visitors what you do and allowing them to contact you, either by email, phone or by filling in a form. It is important that your site has a nice design according to your occupation, because it will provide the first impression users will have of your business. You may contact a web designer to develop your site. If you do it yourself, pay attention to the styles, colors and layout you use. Some hints:
· neat pages look better than over crowded ones
· use colors to highlight phrases or areas you want users to pay special attention to
· the site navigation (menus) must be easy to understand and use by all users
· keep in mind that people use different browsers, and if possible, view your site with two or three browsers to check how it looks.
· design your site to be search engine friendly. You will need search engines to direct traffic to your site, so you need them to be able to index it.
Once you have your website, it becomes the Internet branch of your business. That’s the beginning of your Internet presence. Now you need to register it in search engines and directories so users can find it. You will find global directories like DMOZ (http://www.dmoz.org) and there may be also industry-specific directories where you can register your business. Search for directories in the major search engines and register your site in as many directories as you can. Inclusion in some search engines and directories is paid, it’s then up to you to decide whether it will be a good idea or not to pay for it. It depends on your business, on whether your market is highly competitive or not, and of course it depends on whether you can afford it or not.
Next step is to generate backlinks to your site. It means to get other sites to link to your site. This helps your site get a better page rank in search engines, and also exposes your site to more people. In certain cases, link-exchange programs may be helpful. You have already created some backlinks by adding your site to the search engines and directories. Now, you have other ways to add more backlinks:
· write articles about your field of expertise and post them in article directories, including the url to your business and a brief but tempting explanation of what you do in the resource box.
· post in forums related to your field of expertise, trying to be helpful to others so people see you know what you do. Include your url in your signature. Don’t spam the forums, that won’t look good at all. Just post when you really have something useful to say.
Another way to promote your business is to offer a periodic newsletter in your website. This way you send an email including interesting and useful information to your subscribers, once a week, or once a month, for example. If they really like it, they will refer other people to it thus making your subscriber base grow.
You can also promote your business every time you send an email. Just add your url in your signature. This way, every person to whom you send an email will also have a link to your website.
There are also pay-per-click advertising programs in the web, major search engines like Google and Yahoo offer them. In these programs, you publish an ad, and search engines display it. You pay when someone clicks on the ad to be directed to your site. If you decide to use these programs, you need to experiment with them to get the best benefit with low cost.
Last, but not least: you need to add content to your site periodically, so visitors come back and search engines rank your site better. Both people and search engines like sites with useful up-to-date content.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Determining Your Target Market
0953 days
When you want to market your products or services, the first thing you need to do is to determine your target market. Once target market is determined, you can then use the four P in marketing to decide how to approach your target market. The Four P referred here is product, price, place (distribution) and promotion.
So, why is target market important? The main reason is that company exists for a reason. It needs to differentiate itself from competition in order to survive. For example if you have decided to sell bottled water to the general mass in the urban area, then good luck with that. In the US, Pepsi and Coke has widespread distribution of bottled water consumption through its Aquafina and Dasani brand. If you still insists on selling bottled water, then you need to narrow your target market.
For example, instead of selling to the general mass, your target market for the bottled water can be physically active individuals who avoids thirst quenchers such as Gatorade when they exercise. Once you identify this target market, you would then use the four P to differentiate yourself from regular bottled water. For example, in terms of place (distribution), you can avoid places such as fast food restaurants or lounges. Statistically, people who are exercising, seldom visit these places. You would then concentrate your distribution on places such as the school’s sporting facility.
While choosing your target market seems trivial, it will cost you a lot of marketing dollars if done incorrectly. Let’s assume that you do not decide what your target market is and you are now using the four P in marketing to market your product. You would then distribute your bottled water to places such as convenience stores, gas stations and the shopping mall. Will you capture audiences who are physically more active than the population? Yes, you will. But, the percentage of that audience is small compared to if you focus your distribution on that target market. As a result, you spend large amount of money to capture a small portion of the audience. Worse still, big companies such as Pepsi and Coke are now aware that you are invading their turf. The next thing they’ll do is to bombard the mass media with advertisement and price cut to make your products invisible. If they do it long enough, your survival may be in question. Therefore, choosing your target market is really important before marketing your products.
In the online world, you need to choose your target market too. Once you choose your target market, the four P should reflect this decision. For example, if your target market is individuals who are looking for ways to invest their money, you should not advertise in general audience such as CNN. Your marketing budget will be more effective if you spend your money in financial website such as Yahoo! Finance or The Motley Fool.
Same thing with your distribution channel. If you distribute your content to the general article directory, you will get loads of visitors who may not be interested in your products or services. Furthermore, as discussed earlier, it might attract your bigger competitors thinking that you are trying to take away their lunch. If your bigger competitors are not inept, they will then react accordingly and launch offensive campaigns that will render your marketing campaign useless.
Fortunately, nowadays, there are plenty of niche article directories allowing marketers to publish articles of certain field. Thus, smaller publishers can gain more visibility as niche directories generally have less people submitting their contents. Furthermore, larger competitors are reluctant to publish their contents there. The reason is that they have a larger cost overhead. Focusing on small target market will not do them any good. It is their loss. But you, my friend, should not miss this opportunity. It is one of the most efficient way of using your marketing dollars.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Developing An E-Mail Newsletter
0953 days
The creation of a newsletter is a serious decision because initiating one without the infrastructure and commitment to sustain it can wind up doing more harm than good. Your e-mail newsletter, once launched, will create an expectation among recipients and if you fail to deliver on that expectation it could lead to a backlash as your customers cll your reliability or commitment into question. The infrastructure you need includes content sources, graphic sources, and the e-mail capacity to send the newsletter. The commitment is eased when you create a timetable that details when the content needs to be concluded, when the graphics need to be completed, and when the newsletter needs to be edited and then ultimately sent. In choosing your send date, you need to think about the other newsletters your readers are likely to receive and make sure that you do not become just one more newsletter in their inboxes. We recommend you send it during a time of the month when there is traditionally less traffic. For example, Tudog sends its e-mail newsletter at the end of each month because most of our competing newsletters are sent either at the beginning or middle of the month. We have found that this increases our readership by approximately 20%.
The construction of a successful newsletter has 6 phases. They are:
1. Content
The newsletter you send stands or falls on the relevance and quality of the content you incorporate. If your website is meant to entertain you content needs to be entertaining. If it is meant to educate, your content better be educational. Tudog does not believe in using the newsletter for self-promotional purposes, as we think that readers rapidly grow tired of reading commercials and self-serving material. There are other forums to engage in self-promotion. Your newsletter is a service to your customers and needs to be written from the perspective of what they need, and not from the view of how it can serve you. By having your newsletter serve your customers, it will ultimately serve you too.
2. Frequency
You need to decide how often you are going to issue your newsletter. There are two primary considerations that need to make up the decision. The first is how often your customer base would engage you newsletter. If your sector is flooded with newsletters, you may conclude that there is an excess of reading material and that a quarterly newsletter is appropriate. Conversely, you may notice that there is both an absence of other newsletters and a hunger for information, leading you to conclude that a bi-weekly newsletter would provide you with an excellent opportunity. The second consideration is your internal capacity. You do not want to create an expectation for a newsletter that exceeds your production capacity. How many newsletters you are able to release each month needs to be the underlying driver to the decision how often your newsletter is released.
3. Design
How your newsletter looks is crucial not only because it represents your company, but also because it could determine how people receive the newsletter and whether or not they are drawn to read it. A well designed newsletter includes a clear delineation of all areas of content, integrated, relevant images, and an identity that is consistent with your company’s identity. It is important that you view your newsletter as an extension of your company and that its personality is representative of the image you transmit to your sector.
4. Database
Your database is the list of people to whom you send your newsletter. Your list should be extracted from your client/customer base, prospective clients/customers, and your sector influencers. You should make sure that everyone receiving your e-mail newsletter either requested it or has a way to be removed from your list (clearly and easily marked in your e-mail). Your newsletter can be sent via snail mail, but the costs of printing and postage make e-mail a much more realistic and cost effective often. Using e-mail, you are able to send your newsletter as HTML, text, or in PDF format. You should select your format based on customer preferences. Tudog uses PDF after our inquiries indicated that our clients were most interested in receiving our newsletter in that format. You clients/customers may prefer a different format, but it should be noted that the content, design, and frequency are not influenced by format.
5. Marketing
Your newsletter needs marketing support so that it can reach out to a wider audience and better serve your company as a marketing tool. The support it receives can be as simple as being listed on your website (with a sign-up option) to advertising and special attention. Tudog markets its website by permitted reprints of our articles in magazines and other newsletters, drawing attention to the company, our expertise, and that our newsletter offers continuing exposure to the ideas and hints we publish.
6. Testing
We recommend that you test your newsletter before you send it out to your widest audience so that you can benefit from the feedback of your test group and ultimately send out the best newsletter possible. You should select a random group of people (between 50-200) to send your newsletter to, alongside a brief questionnaire asking for reviews on your look and content. Once you have their responses and incorporate some of their comments, you will know your newer version is close to the needs and wants of your target market.
Your e-mail newsletter is an excellent way to reach out to and become meaningful to your clients/customers. Embark on an e-mail newsletter only if you have the resources and commitment to sustain it. Done properly, it is a powerful and continuing tool for exposure and reinforcement of your expertise.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Developing An Internet Marketing Strategy
0953 days
How do I effectively develop an Internet marketing strategy? Every online business owner asks this question at some point in time. Unfortunately there is no universal answer to developing your Internet marketing strategy.
There are many different methods being used and new ones being tried every day. However, there are fundamentals that must be in place to develop a successful Internet marketing strategy.
- Internet marketing strategy one: Know your target market.
Don’t guess, those who guess fail. Check your reality; don’t think everyone needs what you are selling. Take the time and effort to develop a very specific outline of your preferred customer.
Research, ask questions, talk to people, get a firm understanding of who it is you are selling to and don’t depend on “if you build it they will come”. When you have a grasp of your target market you’ll be able to make accurate decisions about your business, not guesses based on guesses. Developing an Internet marketing strategy is like building the foundation of your business. When you analyze your target audience, you’ll want to find out the answers to questions such as the ones listed below.
What products/services do you currently buy? Why do you buy your current brand? What do you like about it? What could be improved? If you could recreate the product/service, how would you change it? What Web sites do you frequent? What ezines or newsletters do you receive via email? Sex? Age? Annual income? Occupation? Title? Are you a business owner?
Depending on what your business sells or offers, there should be more questions you can develop to further hone your target market and therefore you Internet marketing strategy.
How do you get this information? Talk to people in person or in groups. Conduct an online survey. Surveymonkey.com offers excellent survey tools free of charge. Make use of online forums. Put a forum on your site. Use a promotional give away to get information. Be creative and be real.
- Internet marketing strategy two: Understand why people stay on your site once they are there.
People who come to your site and leave seconds later are not customers. Your first page should load very quickly. Be brief and to the point. Verbosity is marketing death. Good design, good writing and white space are preferred. Use tables with cell padding and cell spacing to give your pages a quality feel. Hiring professionals can be money well spent.
- Internet marketing strategy three: Don’t base your sales pitch on deception.
Make sure your links accurately describe what the viewer will get. It is a common con to have a link to a freebie or discount lead to nothing more than a hard sales pitch that the viewer wouldn’t have chosen. If you do, you’ll likely lose the potential customer.
- Internet marketing strategy four: Always provide something for the viewer, even information can make them return again and again.
Your viewers like to get new, updated material. Therefore, make sure to provide ongoing quality information as often as possible.
- Internet marketing strategy five: Always research the methods you may want to use to advertise, i.e. link exchanges, click through programs, pay per click programs, advertising on search engines, banner ads, etc.
Make sure the methods you select reach your target market. Don’t market your ego; market your product or service.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Top Ten Ways To Market Your Web Site: Get The Traffic You Need
0953 days
Millions of people are online, and all those people mean you’ve got hundreds of thousands of potential customers who are looking for your products and services. Your site should get around 500 visitors a day without spending a cent on advertising. However, the number one question I get from Web site owners is: how do I get more traffic?
Here are the top ten ways to market your Web site. I guarantee you, if you use all these tactics you’ll get at least 500 visitors a day within a couple of weeks. From there, if you keep implementing the tactics, your traffic will grow into a flood, and you’ll have more business than you can handle.
=> 1. Send out press releases
Word for word, press releases give unbelievable value — more value than any other tactic you could use to promote your business. And yet, many business owners don’t use press releases. One owner told me: “It makes me look as if I’m begging for attention…”
I’ve been a tech journalist for years, and as a journalist, I scan news releases eagerly. I want a story! I need news, and I need it every day. If you send me a news release, I’m grateful. I might not use your story, but the next time I hear your business’s name, I’ll remember it. If you keep sending me story ideas, sooner or later I will get in touch, either to interview you for a story I’m writing, or to do a story on your business.
Sites like PRWeb will publish your news release free. Use this incredible publicity resource.
=> 2. Write articles
Articles are content, and the Web thrives on content. If you write an article a week, and publish it on several of the many article directories online, you’ll drive traffic to your business.
=> 3. Network — use your friends, family and colleagues and THEIR friends etc
Got friends? Of course you have. You’ve got friends, acquaintances, and colleagues. Use your address book. Send out a message which says: “Hey — have you seen my new site? I’m trying to get the news out about it, and would appreciate it if you’d visit, and would let your friends know about the site too. Thanks.”
See? Easy.
=> 4. Classified ads in newspapers
Take out a weekly classified ad in your local newspaper with your site’s name and URL, and a one-sentence description of the site.
=> 5. Get more content onto your site: blog
The search engines are indexing software. They need words to index. Google especially loves blogs. So start a blog on your site, and blog several times a week. Think of your blog as a “News” page for your site.
=> 6. Run a contest
Everyone loves contests. Run a contest on your site, with an Apple iPod as the prize, and you’ll get lots of traffic.
=> 7. Use the social networking sites
There are dozens of social networking sites online. The best known is MySpace, but there are many others, like Gather and Ryze. Join one of these sites. Network.
=> 8. Word Of Mouth (WOM)
There’s a saying that you can’t buy WOM. Well, guess what? You can. Develop a process in which you reward WOM. You could offer ten per cent off your services to anyone who introduces three friends. Or ten per cent off a product, if the buyer buys a gift token too. There are many ways you can encourage people to spread the word about your site.
=> 9. Join barter networks
Barter networks are deservedly popular. Join a business barter network, and barter products and services for what you need. You’re doing it not as much for the benefits of saving money, you’re doing it to spread the word about your business and Web site.
=> 10. Barter advertising
There are many business networks which barter advertising through the network. You can run banner advertising on others’ sites, and run banners for them on your own.
“Banner exchanges” were all the rage five years ago, and people went mad with them. This led to banners becoming ineffective. Don’t join a large network. Join a small network, or start a small network yourself. Don’t run more than one banner on any page.
There you have it. Ten ways to get traffic to your site. These methods work. Please try them, and become a business owner who has no trouble generating traffic.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.
Top 10 Viral Marketing Mistakes
0953 days
1. Failing to understand how to make a marketing piece “viral”
Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.
2. Failing to make it interesting enough to pass along
Whether or not there are external incentives to encourage the viral spread, if you failed to make the article or e-book interesting enough with high quality content that is useful or entertaining, you couldn’t pay them enough to pass it along. If on the other hand it is very useful, high quality or entertaining, it will get passed along with or without any other incentives.
3. Failing to provide incentives to encourage people to pass your message along
While there are many successes where the sender was not rewarded for passing on viral information, it works better if you can provide an incentive. Provide an incentive that you don’t have to pay up front. Instead provide a success incentive. If the desired outcome is met then you give them money, commissions, discounts, extended memberships, additional MP3 recordings, more articles, more eBooks, etc. Whatever incentive you decide to use, make sure it is easy to sign up for and easy to collect.
4. Failing to provide an incentive for people to respond to your call to action
The way to sell with a viral marketing piece is to do so at the very end, in the conclusion, in the summary or in the resource box. It doesn’t need to be a hard pitch, just an offer for an ethical bribe that will move them to visit your website, call your 800 number or send an email to get whatever you are offering.
Experience has shown that the incentive should be related to your product or service. If you are a law firm, don’t offer a chance to win a Corvette or an iPod. Too many unqualified people will sign up and waste your time following up with them. Instead if you are a law firm specializing in Intellectual Property, offer a free e-book on “How you can increase the value of your company with patents and trademarks.”
5. Failing to effectively promote their viral campaigns
Because we’ve heard of some success stories where no promotion was needed, it is easy to fall into the trap that yours too will be one of those. I’m not sure what the statistics are but the vast majority of viral marketing requires promotion to make them successful.
6. Failing to encourage others to pass it along
There is a wonderful piece of wisdom you should apply to viral marketing – “you have not because you ask not.” Does your viral marketing ask the reader to pass this along to others? This can be done in the resource box with something very simple like, “If you found this useful, please pass it onto others that might be helped by it too.”
If it is a viral article and you have also it published on your website, have a button or link on the page that says “Send to your friends.” While it is true the “Send to your friends” button won’t make it viral all by itself you never know which “friend” that gets it might decide to promote it to their list of 100,000.
7. Failing to send out anything less than a blockbuster success
While it would be nice to repeat viral marketing successes like Blair Witch, Hotmail, Purple Cow or ICQ those are rare occurrences. Just because your idea falls a bit short of phenomenal doesn’t mean it isn’t worth doing. Let’s say you shoot for exponential viral results and only obtain a moderate success, it is still a success. The fact you got free visitors to come to your site is great.
I love Michael Jordan’s quote when he attempted to go into baseball after his wildly successful basketball career. “I can accept failure, but I can’t accept not trying.” Even if you think it won’t blow away Blair Witch’s success, try it anyway.
8. Focusing on a single viral piece rather than a viral process
One thing I’ve noticed in my business career is that we tend to adopt the John Wayne syndrome, go big or go home. We give it ONE try and if it fails we go home. I don’t know of successful business people or successful marketing campaigns that take that approach. Instead of giving it this one shot and then not doing anything after that, create a process for creating, promoting, testing and measuring continual viral marketing efforts.
9. Failing to test and track the results
To be successful you need to experiment with different titles for the article or e-book; test different ethical bribes; try different promotional methods; approach different list owners. Find all of the elements that can be tested in your project, test various combinations and measure the results.
10. Not recognizing it is different from word-of-mouth marketing
I fell in love with word-of-mouth marketing early in my consulting career. After 10 years of consulting I analyzed every project I’d worked on, every client I’d worked for and wrote down the source. To my shock, 95% of all of them came from word-of-mouth. The good news was it was cheap (free). The bad news it was unpredictable and couldn’t be controlled on-demand like I needed.
Viral marketing is like word-of-mouth in that one person passes it on to another but typical word-of-mouth comes from one person asking the other if they know how to solve a problem. It is much more reactive than proactive. Viral marketing is proactive. A person who reads a viral article or e-book immediately thinks of 5, 10, 500 or even 1,000 people that should know about this and they send it via email or put it up on their website or post in on their blog. Viral isn’t one person coughing in another person’s face, it is one person coughing in a crowded room causing it to spread like wildfire.
To Get a Professional Hypnosis CD, visit hypnosis cd. The hypnosis cd will be easy to understand and will provide step-by-step instructions for you to follow. Behavior-modification therapy through the use of hypnosis cd can greatly benefit you.