Affiliate Marketing with Honesty and Integrity
Posts tagged article writing
Blogging Beyond Leaps And Bounds
0905 days
Blogging is a passion and the same time an opportunity to get places. People who often find themselves searching for identity and purpose would be surprised at how blogging can make a difference for them. Indeed, it is something worth checking and people who love to write about anything should very well check it out.
And now for the one qualifier. Content may be king, but content alone is like a figure-head king who talks a lot but doesn’t get anything done. For the monarchy to be effective, you have t actually write good and appropriate content.
The first step to write a marketing blog is to set your goals and know why you blog. What this means is that you have to understand that a blog is not an open invitation to post sales material and self congratulatory tripe. The purpose of your blog should certainly be to inform, but it is also an opportunity to communicate with your clients. Search engines may like blogs because of constantly updated content, but customers have come to trust blogs because they feel like this is a chance to “get to know” the company – not subject themselves to more mindless sales material.
When you are writing content for your blog you need to keep a few things in mind. First of all, a business blog, while not exactly creative writing, is not really technical writing either. Everyone has their own style and, depending on the subject matter of the blog, different styles are appropriate for different industries. But in general, a blog should be written in a more conversational tone. This will help you avoid the marketing-speak that can otherwise creep into a valid article.
Next, make sure that your grammar, punctuation, and spelling skills are regularly exercised. All you have to do is spend some time visiting forums or reading blog replies to know that most Internet users don’t have the best grammar or vocabulary in the world. This does not, however, mean that you can allow your blog to slip down to the same level. You are being held to a higher standard as a content publisher than you would be as a normal visitor. And visitors will recognize poor grammar in others, even when they don’t practice it themselves.
Now, what do you write about? Obviously a marketing blog is going to be heavy with articles about products or services. This is the perfect place to discuss your new endeavors, as long as you remember to keep it a discussion. People can get advertisements anywhere. They don’t need them and, more importantly, they don’t want them from your blog.
Ideas are hard to come up with these days because every writer wants to be unique in order to stand out and it seems like someone has already conveyed your idea to a site or several sites. Even if you write about something different, sooner or later someone will copy your work. Also, there are times when you do not feel like writing but you have to produce something at the end of the day.
If you have faced any of these situations, what can you do about it? You can browse online to get ideas. There is nothing wrong with having the same topic as someone else as long as you tackle it on a different angle.
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All About Freelance Writing
0905 days
Do you love to write? Do you have a knack for making words come alive on a page? You may want to consider freelance writing as a way to make a good living from home.
Freelance writers write anything from newspaper columns to web content and even ebooks.
Getting Started
Before you go looking for freelance jobs, you should build up a portfolio of articles. You can write for your own website or blog, offer to write free articles for friends, or contact your local paper about writing a column for them. Work on some articles that you can use as samples of your work and build a list of references for your potential clients to contact.
Where To Find Work
The next step will be finding potential clients. You can visit some of the big freelance sites like elance and bid on projects. It is also a good idea to set up a website that showcases some of your writing, tells a little about you and your area of expertise, and of course you will have your contact information on the site. You may also want to consider adding a blog to your site. It’s an easy way to add articles, short tips and any other writings to your site on an ongoing basis.
Networking is another great way to find work. Think about friends, former colleagues, bosses and clients that would be interested in having some writing done and call them up. As you start building your own client base, ask for referrals. Do you know someone that successfully freelances now? Ask them for advice on getting started and spend some time with them. They may refer clients to you that they don’t have time for. Do the same for other freelancers if you are contacted with a project you can’t handle.
Many magazines will accept freelance work. Keep a spreadsheet with names and addresses of the editors of the various publications and pitch story ideas on a regular basis. It can be tough to get a foot in the door with magazines, but once you start getting published it will become easier and in many cases more lucrative.
Getting Paid
How much you will get paid will largely depend on the size of the project and how involved it is. Short articles on general topics that don’t require research may pay as little as $5.00 a piece while doing research for and writing an ebook may bring you several hundred dollars.
If you love writing about a variety of topics, I encourage you to give freelance writing a try. It’s a great way to do what you love and stay home with the kids at the same time. The main key to becoming a successful freelance writer is to practice writing all the time, whether you get paid for it or not. Just get out a pen and paper, or open you favorite text editor and start writing.
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Article Writing – Key Phrase Optimization And Articles SEO
0905 days
Article Writing – Key Phrase Optimization
Ok, I have to review a lot of articles that are submitted to my article directories and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them for the key phrase I assign.
In doing so they send me a sample where every sentence begins with the key phrase. Or one sentence ends with the key phrase and the next sentence begins with the same key phrase.
There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article’s readability.
Because these webmasters BELIEVE they know about SEO and article marketing, they request this keyword density as if it is the most important thing.
Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?
Wrong. I may be a total pain in the butt, but my clients know that when they request something and I don’t agree with it because I know it won’t help them, I speak up and let them know how they could benefit more by doing it a different way.
Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to SEO or article marketing.
Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.
It can be done. Our writers do it all the time for our clients. You can too.
Articles SEO
Need content for your website well then look no further, Articles are here and the way to go. Articles provide many different things, daily content for your site, a way to voice your opinion or the opinion of others, the biggest thing is traffic to your site, and then however comes returning visitors and visits provided by other links. All of these things are a part of Articles and how you can use them to provide a great and informative way to bring people to your site.
The Pros
The biggest pro of Articles has already been mention, traffic, returning traffic to be more specific. No website can survive without people making there way to it, and returning for more. Also lets not forget the Search Engines, AOL, Google, and Yahoo, in alphabetical or and only providing the names of just a few. These Search Engines use keywords to direct viewers to different websites. Just like Articles is the keyword for this particular article, Keywords are how the search engines recognize what you are looking for. Say you wanted games you would then type in the word games and wow look at all the hits you get.
The Cons
There are a few problems with Articles. One thing they are a person’s point of view, if the person writing the article is not happy with the Keyword then the article could be damaging to the original site, product, or person. Another con to Articles is the fact they change constantly moving from one subject to another and can make finding the right one difficult.
Summary
When writing your Article be sure you do not copy someone else’s work, not only is this illegal but also wrong. Make sure you give the original provider of the article their credit and the source link is working properly, not to mention telling them you are using their work. Following these simple guidelines can keep you out of trouble and possibly create a working relationship with the person you got your information from for a long time to come.
To bring all of this to a close you have to consider what you have read today, heard from someone else, or found on your own before, Articles if used properly can bring visitors to your website and keep them returning for more.
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A Simple Formula For Writing Articles With A Minimal Amount Of Time And Effort
0905 days
As a writer you may have ever felt overwhelmed by a blank sensation when trying to write an article. To eliminate the problem you may try to follow the tips in this article. Ok, let’s start it. I don’t want to waste your invaluable time.
First, if you have a collection of private label contents, take a look at them. Try to find an article that covers similar subject with the article you want to write. For example if you want to write an article about badminton you can look for an article about tennis. Both have many similarities. They are games that require racket and net to play. In addition they can be played single or double. Just change the word “tennis” to “badminton” and change any inappropriate words. For example you may have to change the word “tennis ball” to “shuttlecock”.
Another example is if you want to create an article about restaurants in your city you can use an article about restaurants in Kuala Lumpur or New York or any other cities. The key here is the more similarities exist the easier your writing task will be.
What will be easier if you want to create an article about “web writer”, using an article with title “Hire a Web Designer” or “Hire a Broker”? I believe you are agree with me to choose the first one because compared with a broker there are more similarities between a web writer and a web designer. Both of them, a writer and a web designer, normally serve people who are running a business on the internet which means their customers are more likely have similar problems.
In case you can not find an article that cover similar subject like that just open one of your private label articles. There are common titles which can be used for various subjects. Here are some of them:
How To Find …
The Secret To …
The Basics of …
The Benefits of …
Mistakes To Avoid When …
and so on…
Just open one of them no matter whether the subject is related with yours or not.
Now you can alter the article. For example, below is a private label article about cigar:
—– START —–
4 Tips for Lighting a Cigar
For new smokers, lighting a cigar can seem as daunting as learning to choose a good single. Here are four tips to guide you in lighting a cigar for the first time.
—– END —–
If you want to write an article about web hosting you can alter the article above so it becomes:
—– START —–
Several Tips For Finding a Reliable Web Hosting Provider
For beginners, choosing a reliable hosting service can be difficult because there are a huge number of hosting companies with different hosting plans in the market right now. Here are some important factors you should consider in deciding which one to choose.
—– END —–
After you have finished several first sentences like that you should be able to finish your article easily. You can do this method again and again for any subjects. Collecting many private label contents can also be very beneficial to you because besides you will have good quality contents to get the creative juices flowing you will be able to take some sentences from here and there.
Finally although you can just “search and replace” for some words it is advisable to take it a step further in order to make your article really unique. Do not forget also to check your article to make sure it does not contain wrong information.
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Articles And SEO
0905 days
The terminology buzz these days seems to be filled with quite a lot of stuff that keep up with the pace of development over the internet. Articles and SEO are the latest in the line to be talked about in the same breath as that of search engines and the like. SEO stands for Search Engine Optimization and it is the mantra in web design. Articles and SEO rank top priority in that order when designing a webpage. The website ranking in search engine results is manipulated using different keyword strategies leading to a placement in the top 50 every time and thus ensuring a high volume of traffic to the website that shows up in the form of revenue for them.
The effectiveness of the search engines are known to be evolving everyday as the search engines are coming up with new algorithms and improvements to weed out the strategies implemented by the various website owners in other to manipulate the search engines to get more traffic for their websites. Articles and SEO is the first thing that comes into picture when we talk about driving up the traffic. Articles and SEO are manipulated to include keywords and articles related to them so that the use is always directed to the website every time that he is looking for something else. It does not interest the user and the user moves on, but that hit brings home the supper for the website owners.
To understand the traffic driven concept that is leaning towards the depending on the quality of the articles and SEO are explained here. For example in a search generated by the user, your page or product ranks in 500 instead of the top 50. The chances of your website being found by the prospective customer are very remote. This translates to a slump in sales if the number of users in the same situation is multiplied everyday. Therefore, the articles and SEO are breathing life into the revenue generating capabilities of the website and also the product online.
An optimized website is the best way to increase sales. The first thing is starting with the top, metatags are to be filled in even before the title or anything else for that matter appears on the screen. The keywords are wisely chosen keeping in mind the hapless user when he is frustrated looking for something and just types in a question on the browser search window. Sprinkle this keyword all along the written lines of the text carefully and that is all there is to a SEO. This will ensure that your website ranks in the top for search results as given in the keywords.
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Article Writing – Crack The Creative Nut With Journaling
0906 days
Think journaling is old fashioned? Think again. Are you having a hard time getting started on your article writing? Combine writers block with journaling to spark your article writing frenzy.
Journaling is a powerful tool for brainstorming ideas, keeping your writing skills sharp, and for storing ideas and notes for future article pieces. To make the most of your journal, I suggest the following 4 tips to all article writers, beginning through advanced.
1) Get the right tools. I love shopping for notebooks because there’s such a wide variety available today. Looking for a journal with flowers and other fancy designs? Try Barnes and Noble or Borders bookstores. Wal-Mart and office supply stores sell functional albeit less expensive journals. Make sure it feels good in your hands. Too small and you’ll breeze through the pages too quickly. Too bulky and you won’t take it with you for fear someone might snicker.
And, don’t forget your writing utensil. Your pen options are either rollerball or gel. I use a 0.38 Uniball pen. I’ve only been able to find them in OfficeMax. I adore the fine point but they do tend to run out of ink faster than other pens. Use what you like best. If you hate to smear ink, or are clumsy like me and get gel all over you hands, shirt, and pants then stick with a ball point. Or, better yet, get a pencil. I don’t use pencils because I tend to erase too much.
2) Make it a habit. This goes without saying. If you want to be successful at journaling, you have to journal. Pick a time and spot where you can write everyday. Then just do it. Stay away from your computer so you won’t be distracted by everyday business.
3) Fire your inner critic. I used to think that all writing should be critiqued, reviewed, and revised. Once I let go of my inner critic, I began to enjoy journaling. Many times I pen random thoughts that would have been lost otherwise. Journaling should be inspirational, not drudgery. For those of you who are perfectionists, this step will be harder to do. Don’t write on your computer. When you see the autocorrect marks lighting up your screen, you’ll be tempted to make corrections. It’s less tempting to use paper and pen.
4) Use your journal for article fodder. Can’t think of anything to write? Flip through older journal entries. I guarantee it won’t take but a few minutes to find and idea or inspiration to get started. I purposely review journal entries to find new article ideas.
Journaling is an exercise to help you let go of yourself and break through any writer’s block. The important point to remember is that there is no wrong way to journal. Try to journal at least once a day. Don’t think you have anything to journal about? Write down your daily to do list. Sometimes just getting something on paper will get your mind working. You never know until you try. Have fun, enjoy the time, and get writing!
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5 Ways A Reader Can Respond To Your Article.
0906 days
When reading your article a reader can get warmed up and react on your article in several ways. A responsive reader will want to:
1) Visit your website link in the resource box
This is probably the most common response people seem to go to, even if it is the wrong one. People are so fixated with wanting their readers to go to their websites and buy straight away.
Tell me something, how many strangers on the Internet have you brought something from because they just told you a great story? None right?
You have to preheat (or presell your readers) the oven before you can ask for their credit card details.
Sending your readers to your website will usually result in a lower sales percentage straight off the bat. That is of course if you are selling them anything at all.
If you were selling them something, the best bet would be to send them straight to your newsletter signup link in your resource box.
But if you are sure you want to send them to your website, the best way to do that is to tell your readers (in your article) that if you go to your website (in your resource box), there is a free gift (of value) they can get, just by visiting your site.
Make sure if you do this, it’s not a blatant plug for a product and the gift is of real value, or very few publishers will publish your article, and fewer readers will respond to you in the future. No one likes being sold straight off the bat, and by giving them a free gift, or getting them to give you their email address some way is the best way to go.
2) Visit your affiliate link
This one is quite tricky.
For starters, some publishers don’t allow you to put affiliate program links in your article at all, and if you do, they have to be completely in context and it must be one brilliant article, but that’s not a problem.
You can of course put an affiliate link in your resource box, which would be allowed straight away.
3) Subscribe to your mailing list.
This is one of the better options. Why, because when they sign up for your mailing list, they are giving you permission to contact them via email on a regular basis.
It would be very hard in your article to announce your mailing list in context of the article, as it would come off as a blatant plug, so the best bet would be to include your subscribe email address in your resource box.
Send them to a splash page where you can capture their email address. Or let your readers to send a blank email to your autoresponder/mailing list email address and subscribe from there. Give them a free gift, something of value.
4) Refer your article to others
If you want your readers to refer your articles to other people, here is what you do.
(This is a good idea if you have affiliate links in your article)
You send them to a website, with a refer a friend script. This website also has your previous articles on there as well in an easy to use site.
You see how many possibilities there are.
By giving them something in return with value, like a free 5-day course, you get them to refer your article/website to their friends.
5) Contact you personally
If you want people to contact you personally, don’t make them dig through a website to find your contact details. At the very least, put your email address in your resource box, if not your business phone number.
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5 Tips To Start Selling Your Self-Published Book
0906 days
You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin?
Here are five simple tips to help you get started.
1. Figure out your market.
“Bookstores are lousy places to sell books,” says self-publishing guru Dan Poynter in USA Weekend . “Find the places where your audience gathers and sell directly to them. If your book is about cats, go to pet stores.”
To start selling your book, take the time to research your target audience. Who will be interested in purchasing your book and sharing it with their friends?
Once you know your target market, look at the places they shop and spend their leisure time. What media venues do they watch, read and listen to on a regular basis?
Create a list of all potential organizations, business and groups. This will give you a good understanding of the online sites and brick-and-mortar locations where you need to focus your marketing efforts.
2. Spread the word.
When you are ready to start selling, don’t be shy. Talk about your book, carry a copy around with you and look for every opportunity to mention it. Also be ready to give copies away to influential people who will build buzz about your business.
If you are a good speaker, try to give presentations to groups catering to your target audience. You can partner with various organizations to promote your appearance and build word-of-mouth. This may include issuing a press release, giving books away during radio or television interviews or getting involved with charitable activities.
“Speaking to local, target audiences is a great way to start building buzz about your products and services,” says Melanie Rembrandt, small business PR expert and owner of Rembrandt Communications, www.rembrandtwrites.com. “But in order to build credibility, you need to offer valuable information pertinent to your book’s subject without being sales-oriented. You can always have a book-signing after your presentation to sell your books and meet potential customers.”
Another trick is to leave a copy of your book at your local bookstore or library. If visitors pick up the book and read it, they will ask for a copy of it. Then, the person at the counter may contact you to purchase additional copies.
3. Venture outside your target market.
After you’ve pursued all venues focusing on your specific audience, start marketing your book to other groups outside your target market.
Look for secondary sources that may be interested in purchasing your book as a gift for a friend, co-worker or family member. Perhaps you can partner with a business, charitable organization or hobby-group related to your book-topic?
Think “outside of the box” and try to let as many people know about your book as possible. You can issue a press release, offer special discounts and create newsworthy events to draw attention to your book. And these activities don’t need to cost a lot of money. You just need to think of some ways to stress the unique benefits of your book and take the extra time and effort to plan, coordinate and follow-through with your ideas.
4. Take advantage of business relationships.
If you used an online publisher in developing your book, advertise on their site. If you used a local printer, ask if you can leave a couple copies at their front desk.
Visit all of your local establishments and leave some kind of information about your book. If you are a regular customer, most of these businesses will be happy to help you and the local economy.
And when preparing these “leave-behinds,” think about the benefits for the business and customers. Perhaps you can print up small calendars, checklists, quick tips, bookmarks and other items that advertise your book while offering something of value to potential readers.
You may even be able to partner with various businesses to offer special joint coupons and discounts. Use your imagination, but always keep the benefits for the customer in mind.
5. List your book online.
This may be obvious, but you really need to list your book online to reach the broadest possible market and increase “buzz.” Review your target audience and try to get information about your book posted on all of the pertinent sites they visit.
Also create a simple website. And don’t worry. Today, there are many services that offer cost-effective or free websites to self-published authors. You don’t need to be a technical genius or have a lot of money to take advantage of these services and create an online presence.
However, in your online copy, be sure to stress the unique benefits of your book and provide customer testimonials (for credibility). Also include some information about your background to help you stand apart from others in your genre.
Once your site is up and running, research free, press-release posting sites. Also look for online organizations that may be willing to post reciprocal links to your site to help build search-engine optimization.
These are just a few, simple tips. There are many ways to sell your self-published books. But you can start by focusing on your target audience, work the business relationships you already have and be creative. And soon, you’ll be well on your way to being a top-selling author!
For more tips and information
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4 Hassle-Free Ways To Write How-To Articles
0906 days
You want to get your e-mail newsletter started, but you don’t want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn’t that much of a hassle once you have a system for it.
Creating short, how-to articles allows you to:
- connect with your audience
- position yourself as an expert, and
- increase sales
Bottom line: Give clients information they need and you’ll be the first person they’ll think of when they run into challenges.
Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they’re happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.
If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.
Once you understand the needs of your audience, place your information in article format. Here’s a system I’ve often used to produce quick, informative articles.
1. Begin with an identifier paragraph.
This is an introduction to the subject. Just let people know exactly what you’re getting at.
2. Tell them why they should be interested.
This is where you just get into the reader’s world. You will what you’re talking about help them do their jobs better? In essence, that’s all people really want to know.
3. Give short, realistic pieces of advice.
You have so much to say it’s hard to fit it into short bits of info, but do it you must. Otherwise you’ll lose your audience’s attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.
4. Wrap it up.
One of my mentors used to always say to me, “Tell ‘em what you’re going to tell ‘em. Then tell ‘em. Then tell ‘em what you told ‘em.” No, he wasn’t senile. His advice actually worked. At the end of every article I just wrap up what I’ve said by reviewing the key points of the article. It’s called a “takeaway.” What’s the one thing you want the audience to take away from your article and implement in their daily work lives? Once you’ve answered that question, you have your final paragraph.
Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you’d be surprised. When reading e-mail especially, readers won’t mind short, concise words and phrases. And that’s especially true if those words and phrases add more to the bottom line and/or help them become more efficient.
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How To Sell In Your Article Without Selling
0906 days
Ok, so you’re passionate about your website, you love talking about your subject and you’re excited to share your knowledge, information, and maybe your products and services with the world. But how do you share your enthusiasm with your readers without coming across like you’re making a pitch? How do you sell your products or services without ‘selling’ them.
No one likes a sales pitch and as soon as a reader senses they’re being ‘sold’ they’re likely to click away from your article. Yet quite often, in order to motivate your reader to be inspired enough to visit your website, you need to give them a bit of a pitch. Here’s how to motivate a reader to action, without selling them.
The best way to motivate your reader is to provide them with a benefit. One of the reasons tips and how to articles are so popular is that they offer a reader an immediate benefit. Ten tips to make more money today. 3 steps to looking ten years younger. The secret to retiring early. These are all examples of article headlines that promise a benefit. When your article offers content that follows through on your promise, readers are going to be hungry for more information. You’ve kept your end of the bargain in your article, they’ll trust you to provide more benefit on your website.
Tap into your readers’ desires. We all desire to be more attractive, wealthier, smarter, happier, more respected etc…when you tap into these desires in your article you immediately have your reader’s attention. How does the content of your article help solve their problems and attain their desires?
For example, if your product is an accounting software program and your article is about how to balance your checkbook, you could tap into your reader’s desire to be wealthier by keeping track of their money or tap into their desire to be respected or smarter by having their finances at the tips of their fingertips. The headline might look something like this, “Ten Tips to Give You Control Over Your Finances, and more money in your wallet.
When you tap into your reader’s desires and offer them a way to attain them, you’re a virtual hero and your readers will be excited to visit your website and learn more from you.
Don’t give your reader the whole story. Write an article about 3 ways to do something and then in the last sentence of your article tell them this isn’t the whole story. Tell your reader if they want to learn more about your article’s topic, they can visit your website and learn the whole story. Note that if you are publishing your article in an article submission site, they may not allow you to plug your website in the body of your article. If this is the case, you can plug it in your author’s resource box. However, if you’re publishing the article in an e-zine or on another website, this is a great way to draw traffic to your site.
Selling in your article copy is as easy as offering valuable content and solving people’s problems. This approach also makes it easy to write copy. Tips and how to articles are amongst the easiest types of article content to write. Get writing!
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