Improving PPC Conversions By Changing Your Squeeze Page

Are all landing pages created equal? Of course not. You need to have different landing pages that are tailored for each goal. If you have a blog, then every page is a potential landing page and they are all effective, because they give the reader access to your rss feed sign-up, advertising to click on, mailing list sign up, social bookmarking options, and more. But your PPC landing pages are specially designed to try and get users to take a specific action. This means that your PPC landing page needs to be focused and compelling.Weather you are using Squeeze Page Templates or Landing Page Template they need to be created with a user action in mind.

Here are some effective ways to use your PPC landing pages.

1. List Building

List building can be effectively done with your PPC campaign. The reason for this is simple, you will only have people view the landing page, that are searching for certain things that relate your list. In other words, if you are dealing with golf clubs, people searching for cat pajama’s will never see your landing page. This means that your list building efforts will be able to not only increase the size of your list, but also help it to become highly targeted. This ensures that the people on your list are already pre-qualified, because they are searching for products or answers that being on your list can provide.

2. CPA’s

There are quite a few CPA’s or Cost Per Action ads, that you can make money from simply by getting targeted traffic to enter their email address or phone number. As long as the landing page converts at a rate high enough to turn a profit, then CPA’s are a great way to go.

3. Product Sales/Affiliate Marketing

If a direct sale is what you are looking for out of your PPC ads, then you still need to be building a list. This is because most internet buyers need to see an offer anywhere from 5 to 8 times before they actually make a purchase. This means that while you need to be promoting your product, you also need to be adding people to your list. You can do this by having a squeeze page and/or list sign up form on every page that your visitors can access. It is becoming more popular and more effective to allow some navigation between 5 or more pages all relating to the target product. Therefore, you can directly promote the product on the landing page, and have an opt in box on every page. That maximizes that chance that visitors will either sign up for your list so that they can purchase the product later, or simply buy it now.

Regardless of how you are using your PPC landing pages, one thing must remain true. The page itself, must have a clear call to action. If you are paying for every person that sees your PPC landing page, then you need to get something out of as many of these clicks as possible. If you fail to do so, then you are wasting your PPC advertising money and your time.

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