If you are not optimizing your site with proper SEO, you are missing a major part of search engine rankings. Search engines look at certain parameters of your site to decide if your site should be included in search results and where exactly you rank. You want to give yourself every opportunity to be ranked number one the first page of Google. This article will give you some tips on how to optimize your site.

What is SEO?
SEO or Search Engine Optimization is a process of getting your website or landing page ranked in the search engines, such as Google, for certain keywords or phrases. This method will include keyword saturation, appropriate tags, correct labeling of elements besides text, relevant url names, correct heading and title tags and proper setup of the site.

The Goal of Google
The main goal of Google is to provide the most relevant information to someone who enters in search parameters into their search box. Google hunts down sites, articles, and blogs that will best meet the parameters requested. In SEO, you want to make sure that when someone types in the keywords you are going after, Google will find you so relevant, that it will have no choice but to list you as first in the rankings.

Keyword Saturation
When creating your landing page, you want to have a keyword saturation rate of about 3%. This means that out of every one hundred words on your site, you have used your keyword three times. You want to include you keywords in the URL, headings, titles, introductory paragraphs, call to actions and randomly throughout your writing.

Tags or Labels
Your tags should list your main keywords first and then any other keywords you would like to rank for afterwards.

Labeling Images
Make sure that you go through your site and relabel any photos or images that are not already optimized. You don’t want an image to be called “image 1”. You want to rename it using your keywords.

URLs
The two most important factors in getting a domain name for your site are relevancy and making sure it is a .com, if you think you may want to sell the site later. Pick a domain name that has your keyword in it. If you don’t ever plan on selling the site, you don’t need a .com name. For example, it is fine to pick a .info site and you can purchase one for about a dollar. If you think you might ever want to sell the site, make sure you pick a .com because that is what most buyers will want.

Headings and Titles
One of the first things the search engines will read on your site are the headings and titles. Make sure that your keywords are in both. Search engines also look at words that you have bolded or underlined. Make sure that you use these wisely.

New Site or Landing Page
It is tempting on a new site to clutter it with tons of information. Google does like lots of unique information, but when you are starting out it is best to keep things simple, so the search engines know exactly what you are all about. Also, do not put a lot of fancy stuff on your site. If you have a full flash website or landing page two problems can occur. First, visitors to your site may become frustrated if the site loads too slowly or the flash information is too distracting. Second, the search engine robots do not routinely look at flash information, so it will not add to your SEO. Some flash is fine. Just remember to keep it simple.

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