Article Marketing – EzineArticles And Your Resource Box

When you begin article marketing, most experienced marketers will tell you that the best place to submit your articles is EzineArticles. This is for several reasons. EzineArticles has an excellent reputation for providing quality articles to the web. Each article is reviewed manually, not by a computer, and they check for quality content. They do not allow spam or obvious marketing. They want to make sure that each article offers something valuable to the reader.

Although some have argued that EzineArticles has become too strict in their standards, I believe it is in their best interest to continue to demand high quality from each of their writers. One of the best results of this is the high page rank that Google affords EzineArticles. If you follow the rules and produce quality articles, you will be rewarded with high ranking articles on Google.

It is important to produce original content in your articles that you submit to EzineArticles. All articles that you would like to submit should be submitted here first. If EzineArticles finds that your article has been submitted elsewhere first, and they do check, they will refuse to publish your article. When you have submitted the article it usually takes them about 4 to 7 days to review and accept them for publication.

The two most important factors in your article are your title and your resource box. The title is important because it is what entices the reader to click on your article and read. You want something that stands out and grabs their attention right away. The second important factor is your resource box. The resource box is where you make your pitch or “call to action”. It is where you tell the reader what you want to do next. And believe me, if you don’t do a good job of telling them what to do, they will just leave. A good resource box asks a question or gets them thinking in some way. It may also offer something for free, which is a huge incentive for them to click, because everyone wants something for free. And, lastly, your resource box should flow straight from you article into your call to action. You want to make it a continuation of the reading. Make it natural.

You are allowed to have 2 links in your resource box. Both of these links should point to your landing page. The first link should be part of the text which has a hyper-link and the second should be your url with the hyperlink. The reason you want to make sure that you include the actual url is because you article may be distributed on the web and sometimes it is posted with out the hyperlinks attached. So, even though someone can’t click on the link, they can still find your site because you listed the url.

When you are finished submitting your article to EzineArticles and they have been accepted, you can then do whatever you want with the articles. You can post the information on a blog for more backlinks, post them on your landing page or submit them to other article directories.

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