Too many times I have sat down and listened to my wife complaining that sites are providing a lot of fancy features, but do not complete the information needed for the sale.
Now it is hotel web sites. Trying to find a hotel for a one night break is proving out of the question! It is not that there are no hotels available, it is just that too many do not offer enough information.
I know the difficulty from the designer side. Too often customers can concentrate on ‘the website needs movement’ or wanting a splash of flash here and there. Potentially the request is for a bee that follows the mouse pointer around the screen and lands on it when the pointer stops.
Or, equally annoyingly, those little trail of bubbles that leave the mouse pointer as it moves about the screen.
On the contrary this concentration on what appears on the screen can be at the cost of the web site content. Back to these hotels and many do not give straight forward information such as check-in and check-out times. This is necessary to us as we want to check-in before going on to a late afternoon event.
I have experienced this before myself. I can point out to the buyer that some essential information is absent from the details. The reply can be along the lines of if the buyer is that interested that they want to know that, they will telephone or email me.
That is definitely not the case. People visiting websites want the information they are searching for and need to complete the purchase right now. It has to be clearly found and at their fingertips. Phoning up at 2am in the morning, or sending an email whilst they are at their place of work can be ridiculous or not ideal for a range of factors.
But, worse still, people on the world-wide-web are eager. They expect information to be fed to them. They demand it. And if you do not offer it then they will look to another place. It is not the same as walking the length of the high street when the next shop selling whatever they are purchasing could be half a mile away or in the next town. The item is perhaps a couple of clicks away.
For a shop, this can be as imperative as listing postage rates and information openly. If you show free postage and packing, but forget to state that there is a postal charge on lower value orders, this can be bad. But if you do not bother to give any postal information at all and do not say if it will be shipped the next day or a week later, then you are open to losing visitors. People quite often do not buy that far in advance. If you propose next day delivery, make sure it is clear.
Don’t be big headed and think that if you concentrate on a pretty website that customers will get in touch if there is central information omitted. They won’t. Flashy web sites don’t sell products. Ready information does.
If you desire to read more website promotion tips, call into the blog.
Written by Keith Lunt, owner of Janric – suppliers of Website Design Merseyside services.
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Have you noticed the amount of mobile devices that are hitting the market everyday? Think about this then, how many mobile devices do you think are in each household? Nearly every member of a household owns or uses a mobile device to access their online accounts such as yahoo, google, and msn. It don’t stop there though they use them to do just about everything your desktop computer does. So we ask you. Is your website Mobile Ready?
There are a number of forms of making your site mobile ready. The question is this. How simple do you want it to be when you decide to go mobile? So lets look at different ways to gain mobile presents on the internet.
1. You can build a mobile website that is dedicated to mobile devices only. If you add to and take away from your site as we do on a daily basis this might not be an option. This format will leave you limited to what you can add to it and the size of your pictures will have to adhere to that format as well. This will work if your site is kept small. It’s not recommended for larger sites.
2. Use a service that allows you to build a mobile ready website from their user control panels. Just like above your limited to size of your site based on their user agreements or policy. They also include a link back on your site back to them which is ok, but not our style. Some of them can be hosted with them or you can download the site you built and host it on your own hosting accounts. Another point to make is with the services you no longer have to have a hosting account to have a mobile ready website.
3. Download and install mobile ready website scripts. This method does require you to have a hosting account to use. There are only a few scripts that automate this process for you. We have downloaded them and tried them and they just seem to be missing vital things that make a site jump out at your visitor. They are more text based as most all mobile ready websites are. Some of them haven’t been updated sense they were released and that makes it hard to keep mobile website going when the programmer quit supporting the script.
4. Plugins are the better option for those you have massive website full of content. In this case we use wordpress and a plugin that creates a mobile ready version of our website and displays it for those who come to our website through a mobile device. The best part about this is it detects if someone comes to our site from a PC or Mobile Device and then gives them the version of our site for their device automaticly. Why is this the way to go simple we don’t have to have two different website formats on the same server or on two different domains. This works well because you don’t need to display your site information twice its all done for you one time. When we post a new page or post on our site its there for mobile user right then.
So which ever way you decide to go if you build it, use a service, script, or by a plugin for a cms or blog. If your website isn’t mobile ready you should consider making it mobile ready as soon as possible. This is the fastest growing source of accessing the internet in history. Choose wisely what you will do but as a hint we tried all of them and the plugins came out on top every time.
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Of the different website design considerations, text is one of the most significant, yet also one of the most neglected. You can have the best logo, layout and graphics possible, but if visitors to your website cannot easily read the information that you are giving them then they will not stay on your website for more than a few seconds.
The good news is that getting the text part of your website design correct is not difficult. All you have to do is adhere to these guidelines…
- Only make use of fonts that are available on all computers, such as arial, helvetica and verdana. Whilst you may not consider these to be the most visually appealing fonts, they are the most practical ones to use. This is because they are the easiest to read on a computer screen; in fact, the verdana font was specifically created to be read on computer screens, rather than to be printed out. Also, every computer definitely has these fonts stored on their hard-disk. If you choose a fancy font, then many computers may not have it stored, and so you cannot be sure how your website is going to render on other people’s screens.
- Do not display text in small font sizes; if it looks too small, visitors to your website will not even try to read it. You may have good eyesight but many people do not, and so you have to take the middle ground rather than just making your website for yourself. Using a font size of 11 or 12 is recommended for the main body of your written content, with sub-titles and headings being a font size or two larger.
- Limit the width of your paragraphs to roughly 15 words per line. This is necessary so that people only have to move their eyes to read your website, and not their whole head. This number is based on research and studies that have been carried out which show that 15 words is as far most people’s field of vision will stretch. Not every line has to be precisely 15 words, as some sentences will, obviously, have a greater or lesser number of small words such as ‘to’, ‘and’, ‘a’, etc., so you just need to use that number as a rough guide.
- The color(s) you choose for your text should contrast sharply to the color(s) you use for your background. A white background with black text is easiest for people to read, but it is not necessary to use that color scheme if it does not suit the overall style of your website design. If the background color is light, then make your text black or a dark shade of gray, and if the background color is dark, then make your text white. Using non black, dark gray or white text very rarely works, so be extremely careful if you are absolutely intent on making your text a different color.
This article was written by a website design expert who has more than 10 years experience in the industry. He is currently doing website design in Chappaqua, Westchester and White Plains and can be contacted at http://kinneymedia.com
In today’s online world having a website for your small business is an absolute must. The good news is that it’s very easy to learn how to create a website
. This article will quickly teach you how to create a nice and inexpensive website for your business.
There are many companies that will host your site for you. Some common ones are homestead and Office Live. I prefer homestead for my website as they have over 2,000 free templates to choose from. This lets you make a website that appears very customized and professional for a low price. Homestead’s basic website package includes 5 pages (which should be perfect for most of you) and it only costs $4.99 a month. Through homestead you can track exactly where consumers are finding you on the web (google, facebook, etc.). Follow the link at the bottom of this article to view my website. On my website I have a homestead link that will take you to the basic website building
feature of homestead.
First off, you need to get yourself a domain name. I suggest GoDaddy for domain names. Make a free account there and purchase your domain name from GoDaddy. Domain names usually are around $10.00 but that depends on how popular the name is that you’re looking. Once you have your domain name you are ready to start building your site.
Your website can be as simple or complicated as you’d like. For most small businesses a simple 5 page website for $4.99/month is perfect. If you’re using homestead, then download their site builder program for many more tools. The program is free. With this program your website will be up and running in minutes. You can also change anything on the site any time of day with the program. Once you have the program downloaded you can begin to name your pages and add the text to them. You can change colors, add videos, play music etc. Play around for a bit and get it looking good. Once it’s what you’re looking for click the “publish all” button and your website will be ready to go. Homestead has a form to fill out with your domain name to get it all set up. They will give you “nameserves” that you need to place in the nameservers box on GoDaddy. Once this is done your website will be up and running online. Homestead has many different products but the one I described above is the one that is cheapest and best for small businesses. Follow the link below to my website where you can find a link to this exact homestead product. Just click the homestead banner to go to this product. I hope this information was helpful! http://www.person2persononline.com/Website-Services.html
Thanks for reading!
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If you are looking for Design, Website Design and Print Production, VanDusen Design has one goal: to do design what we love while solving our customers’ problems in a graphic manner. As a unique force in the industry, we produce daring, forward-thinking custom graphics and corporate advertising as well as Static HT.
A lot of business owners wonder whether a website can assist them. My reply is yes! More or less every business can be assisted by an online presence.
These days, people have a total fascination regarding researching what it going on and who they are dealing with. And all of this research is completed on the internet. This unquestionable absorption is uncovering information is, of course, pushed by products such as Twitter and Facebook, which egg on their users to share their whereabouts and thoughts on a regular basis. This proliferation of available information has developed a culture of reading and almost obsessing about what other people are doing.
So, how can this help the normal business? Obviously, for those with a product to sell they can broadcast the product and make it obtainable to purchase online. Retailers can even drop their pricey shop fronts and just sell from a more cost effective unit wherever, using the website as their customer facing product.
But for many small shops this is impossible. They might still have hundreds of product lines and loading and maintaining these on a recurrent basis can be a nightmare. For these, a small brochure website that gives an synopsis of the business would be enough to please people’s craving for more information. Add to this a Twitter feed and a link to a Facbook page and you are giving your customers plenty of reason to visit your website and be drawn in.
Brochure style websites are extremely fashionable at the moment as they can bring in customers to the services around. Not every website can provide the full purchase information and not every business is right to a full all singing all dancing website that sells the produce online. I have dealt with a selection of people who just need a brochure website. One superior case in point of this is home insurance. All of the big websites will provide quote tools that will give visitors the quotes automatically online. But there are also big name insurance providers who will just take the visitor’s contact details and then call them back for a quote later on. For the small insurance borker, this is a entirely adequate way of getting online quickly and inexpensively and benefit from the effects of the internet.
It is not just people who have a product to sell that can benefit directly from having a website. A new customer has a conception that he wants to get known to manufacturers. His goal from the website is that it might get noticed by a few people and get them talking. He hopes that by making interest in his theory people will get to know about the bonuses and maybe some of the big manufacturers might take up the plan, which is the result of his lifetime’s work!
For many businesses there are the possbilities of in fact earning more from your business by getting an online website sorted. By then mentioning the website in marketing etc, customers get to know about the site. If you then give them a motivation to visit the website, some people will come along and could just increase your bottom line. By giving discount codes and vouchers on the website or by giving details of the latest special offers and new products on the website, then these people have a motive to visit your website.
Merge these efforts with added methods such as the major social networking sites of Twitter and Facebook and you can haul in visitors. Other services such as utube can also help a current business draw in new and existing business for an increase in productivity.
For a large amount of businesses, a website is crucial!
If you want to know further about getting online, then call into our promotional blog. It is full of constructive information plus marketing advice.
Written by Keith Lunt, proprietor of janric.co.uk for Merseyside website design.
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Useful Tips for Effective Web Design
Listed below are some useful and rather important tips for designing a professional and high quality web site:
*Neat and Easy Navigation: Navigation of links on your site plays a big role in determining the stickiness of your site (how long your visitor stays and explores your site). Ask yourself this, What do visitors do as soon as they open your site? They would probably read the content of the present page and then look around to find any other page that interests them. Read our article on Web site Navigation Tips.
*Clean Layout Design: A clean layout that uses a lot of white space enhances a site’s looks. Try to keep the focus on your content, use dreamweaver templates for this. Use fonts that will be available on all computers to prevent your site looking messed up.
* Program using pure CSS: The world is moving away from table based websites to pure CSS websites because it offers accessibility, reusability and considerably reduces file size apart from giving greater control over the look of your website. The single most important skill you can learn today to become a quality web designer is CSS programming! Even if you are not an expert at CSS you can learn to use the following simple CSS Styles Effects to enhance your website:
1. Cool Text Effects using CSS Styles: Text Links Rollover, Text Case Setting, Text Spacing, Line-through Effect.
2. Bullets in HTML or Deamweaver: Using CSS Styles with bullets (shapes, decimal, roman-numerals, images, etc.)
3. Links without Underline: Use CSS Styles to display links without the appearance of the underline.
*Optimum Load Time: Make sure your load time is low. For this you must:
Minimize Graphics, Flash and scripts: They hugely increase your file size.
Optimize your HTML & script code: Make sure that your site doesn’t have any unwanted tags or unused scripts.
Use Server Side Include (SSI) files where ever possible. SSI files once called from the web server reside in its cache so on subsequent requests they load faster.
* Website Layout for all Screen Resolutions: A site that is easy-to-use always encourages visitors to stay and read your content. For site with long pages of content this is very crucial as the amount of scrolling required is reduced. Suppose your site doesn’t look good for a particular resolution it is very probable that the visitor will close the browser window feeling that the web page is not for their viewing. Designing stretch layouts that fit any screen resolution ensures that you know all your visitors see a visually appealing and professional site.
Read our article Designing for all Screen Resolutions for more.
*Ensure Web site scalability: Make sure your code and design is scalable. As technology advances and configuration of computers & their monitors keep increasing and varying it is impossible to test your site in all screen sizes and platforms.
*Cross Browser Compatible: Make sure you check your site for Internet Explorer 5+, Mozilla Firefox 1+, Opera 7+, Safari 3+ and Netscape Navigator 6+ as they constitute 95% of the worlds browsers.
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I know ayh! A great title to start of another year of C2.0 Web Design Blog! : -)
To kick off the new year in Web Design, I thought it would be best to go through a couple of my tell-tale signs that can help you gauge if and when your website’s design sucks. Obviously, “Website design” in this concept does not only include the graphical elements of the page, but of course the Information architecture, usability, accessibility, etc. So without further ado– Let’s get going with round one of “Your website design sucks because…” with Your website design sucks because users can’t find crap!
1. What the heck are you thinking?!
Whether or not you are running a corporate information site or a 15,000 page e-Commerce store- your content should be easy to find! The biggest problem is people think that you ALWAYS need a search box. Search on a website comes in many flavours, and sure; a search box would be awesome- as long as the results are easy to understand and filter to the right place. Having said that, not all great websites have search boxes or website search for that matter – but most if not all of them [great websites, that is] make the user experience worthwhile by making their content easy to find. Here are a few tips:
* If you are running a blog, make sure there is at least a way for the user to find an archive of all your content. After all, one of the main calling-cards, if you like – of a blog, is the fact that it is a chronological listing of posts or entries. Other important elements that help users searching for content is Tags and Categories. Try to make sure your posts only belong to one parent category. I.e. Not “Sydney Web Design” AND “Web Design” — after all, 99% of the time, one of the two (or more) categories makes the most sense. Tags help users by allowing to search for other posts which they might find interesting based on a common interest; i.e. Usability.
* If you are running a website; other than a web log , make sure that there is a common, geographical structure to your pages. I.e. there should always be the same header and footer on all pages – including any side-navigation or side elements. Doing this makes sure that users learn where things are and helps elevate any problems in looking for things all over your website.
2. Some conventional wisdom
Most webmasters and/or designers usually get search from a UI point of view under control. I mean come on! It’s basically three elements– A label “search for:”, a text box, usually pre-filled with “type query here” or something of the sort, and finally a “go/search/find” submit button… Easy, right? Wrong! Whilst the front-end features of site search are seen as simple, most websites/intranets (even the big players) crash and burn on the search results page.
3. A case study in Search Usability: Australia Post
Ahh, good old Australia Post! I love the fact that they deliver to anywhere in the world and the prices are not too bad — and I haven’t had anything major get lost whilst sending out *so far*. However, one thing that drives me insane about Australia Post is their website; http://www.austpost.com.au — not only is this website in need of a “major” overhaul. Let’s start with the essentials of this particular topic; Search.
The search on AustPost is located at: http://search.auspost.com.au. Nothing wrong with that so far- In fact, it’s smart to have search on either a sub-domain or a sub-folder at search.domain.com or domain.com/search. Moving right along. Oh wait! That domain does not work (Under Construction!!) unless you append the following to it: “/cse/auspost/” making the FULL-URI http://search.auspost.com.au/cse/auspost/ – Tsk, tsk AP!
If you type “test” in the search box and click the search button of the main page you get diverted to a search results page; which is okay so far– However, the diverted results page is a TOTALLY DIFFERENT website (in terms of overall look and feel). Check it out for yourself.
Australia Post Search Box – Main Page
Australia Post Search Box – Main Page
All good so far… Let’s see what happens when we get diverted to the ‘actual’ search page.
Australia Post Search Results Page – Search.austpost.com.au
Australia Post Search Results Page – Search.austpost.com.au
Oops! Something went completely wrong. Did I, as the user kill the site? Or is it meant to be a completely different site followed by a completely different user experience? [Both valid questions you don't need a visitor to your website, especially your search page asking!].
As Homer Simpson would say in a time of crisis; Doh! Different Logo, Different colour scheme, Different tab system, Different IA… Well, at least the logo is generally in the same place as before. Granted, I don’t know the reasoning behind this– Maybe they are in the process of moving sites across to a newer(?) design – but nonetheless, I think being a government corporation, this is pretty bad usability!
Anyway, let’s move right along… As if that first problem wasn’t bad enough, let’s see the search results form. Below is a screenshot of the “general” search form. By general search form I’m referring to the non-advanced variety!
Search Results Box
Search Results Box
Wow, okay — where to start, where to start. Let’s rattle off some of the issues with this search box/form.
1. Why have a “Show search options >>” as well as “‘Advanced Search”. That is not only confusing, but a waste of visual space/real estate. Why not make general search easy to use with no extra-ordinary features, and leave advanced search for those people that need to dig deeper into the data mine. Ahhh, I slowly started to realise why, and you will see why soon!
2. See the “Select All” and “Clear All” check boxes? They only select/deselect one option — and that is the “Australia Post Website” check box. WHAT WERE YOU THINKING AUSTPOST DESIGNERS/DEVELOPERS!!! Give me three good reasons why this is necessary on this page (in its current format) and I will stop using Facebook for a month… Okay, a week! Not only is this stupid from a usability/IA point of view, but it’s NOT needed here. Why?, you ask?
1. When you actually decide to click on “Search” you really DON’T end up having a choice in the matter, because the “Australia Post Website” check box is auto-ticked when the page has reloaded with the search results! Oh Oh!
2. It’s a waste of a control to begin with! The same thing could be easily achieved with one button which toggles through the selections. I.e. starts off as “Select all options” then changes to “De-select all options” upon click… However…
3. There is NO need for the control at all since there is NO other option/area to search from. I.e. If there was “Australia Post Website” and “Australia Post PO Box Search”, etc., then it would make sense — however, there is no other option!
3. The “Exact Phrase” check box control is USELESS in all formats of the word! In theory, the “Exact phrase” should let you search for the term “test” instead of the term test. What this ultimately means is that in reality, “Exact Phrase” should only find the search query if it exists EXACTLY in that format, and not part of other words, or as part of a phrase, etc. The only problem with this is that selecting “Exact Phrase” does NOT change the result set; in essence, returning the SAME number of results as well as in the same order! Yay for happy searching — Not!
4. Clicking “Show search options >>” reveals two fields/controls which are apparently meant to help the user whilst searching but not be enough to warrant the name “Advanced Search”. When you click this link, two new fields pop down; a) Format, and b) Modified. Fair enough, you say. They are letting the user choose what type of file format to search; i.e. PDF, Word, etc. as well as the ‘age’ of the document(s) in question or when they were last updated. So what’s the problem here? Let’s take a peek!
Search Results – Modified drop-down
Search Results – Modified drop-down
Wow! That’s probably the best word to describe this drop-down. Sure, Australia Post must feel great giving thier users so many options to choose from, but on what planet would you be from if you need THAT many options in sorting last modified periods? Surely, a) “Anytime”, b) Past 24 hours, c) Past week, d) Past month, and e) Past year – would suffice? No? Granularity of options is something worth your time as an Information architect or Website designer/developer investing in! The more options you give the user that they don’t necessarily need or will never use, the more they have to think. The experience should not make them think! Just give them results, and quick!
5. Don’t even get me started on the “Advanced Search” link! Let’s just say that it’s a little more advanced than what an “advanced search” needs to be. So much so that a PhD in Comp. Science would definitely help! I mean for Pete’s sake, there is a field called “Custom query” which lets you, quote “Create a query using search operators (and, or, not, near, quotes and parenthesis) and system fields.” unquote! WHAT THA?!?! Sure, I may get it, hell you might even get it as a developer or designer, but your average Joe who might need just that little bit more input into his or her search would most likely freak out! Take it off PLEASE! I’m not searching the CIA Central Repository here, people!
3. In conclusion…
Okay, so I must admit at this point in time that I’m getting a little bit more critical and more importantly a touch “harsher” in my blogging and reviews — but I think it’s important to look at problems like these that normal web browsers would AND DO encounter on a day-to-day basis surfing the Interweb! So hopefully you have picked up a few pointers from this blog post that will help you with your upcoming search page design/re-design. Remember, these are above all just some ideas of what not to do, but the field is huge! Make sure you get people with limited Internet experience to trial all software you create (if possible!) but more importantly, keep in mind some of these ideas for next time and I’m sure your users will thank you!
Thanks for comin’ back guys. Please leave your comments or critisisms below – and be sure to Subscribe to the RSS feed so you can keep up-to-date on all the latest goss and posts from Elastique Web Design Blog. Till next time, Cheb.
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So what is Viral Content Magic? According to the developers, David Wood, Kenny Gregg, and Jim Chao, Viral Content Magic is a segment of video modules designed to give you a step by step strategy to make your video and article content viral. Viral content refers to marketing strategies that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of computer viruses.
You may be wondering why you should care what David Wood, Kenny Gregg, and Jim Chao have to say. These gentlemen are all well respected Web Marketers and are able to create very successful online businesses with the tools they teach in Viral Content Magic.
The end goal of Viral Content Magic is to train the average person how they can create a web entity or blog from nothing with the correct design strategies, plugins, and search engine marketing required to become successful online. Viral Content Magic covers EVERYTHING from a to z to create your business online. The following subjects, valued at over $1,000 if purchased in separate courses, are covered in Viral Content Magic: Massive Traffic Creation, Blogging Secrets, Article Marketing, Keyword Research, Video Creation, Content Promotion, Sponsoring Secrets, How to Convert Leads into Sales, and an encompassing game plan that brings it all together.
The fear that many have when they decide on purchases like this is whether or not they will be able to find any help from the developers of the course. I can personally vouch for these professionals and say that any problems I’ve had has been answered via Facebook, Twitter or email. It is NOT a program that just speaks about the psychology of creating a business and then never teaches us how to actually do it. You will get an EXACT diagram and a step by step program of what you need to do to be outstanding in this industry by promoting viral media and viral ads to targeted places throughout the Internet.
What we have researched in the past six years of advertising online businesses for myself and over eleven years of creating websites for others is it doesn’t matter how much a financial education program costs as long as you are able to harvest a return on your investment quickly. Even for someone with my knowledge, it only takes ONE successful technique that I can personally apply right now to make a purchase worth it. This Viral Content Magic Review would be a waste of time without mentioning just how much the product retails for. You can obtain Viral Content Magic for a one time price of 497.00; this includes lifetime updates. This may be a cause for concern for individuals who are just beginning, but the difference between the successful and those who struggle all their existence is the ability to make judgments based on value and not cost. The value gained from following all ten video modules from this team is second-to-none. Anyone with the determination to succeed has all the techniques needed from start-to-finish to jump out of the depressing 9 to 5 rat race and make something of themselves. The knowledge gained from this one-time fee will last a lifetime, and let’s face it…it’s almost impossible to pay for an entire semester of college for $497. Let’s face it, time is our most valuable and irreplaceable asset. The time we waste “trying to learn it on our own” is a recipe for disaster and depression; trust me I wasted at least a year in the past doing this same thing. If I had this knowledge ten years ago, I would probably be relaxing on an island somewhere sipping an exotic drink and getting a message. The decision is yours.
If You Add A Video To Your Website Do You Want A Viral Type Video Or An Evergreen Type Video Or A Combination Of The Two0
If you aren’t sure if a video will enhance the selling power of your website, consider the reulsts of research about eBay sellers with and without embedded videos. The studies have show that eBay listings with a video attract more attention and also provide more information to potential buyers. What the studies have shown, therefore, is that if multiple ebay merchants are pushing the same product, the seller with an embedded video will have an advantage A video is capable of giving more information about an item that a still photograph. A video is capable of giving ore detail and information than a photograph can and thus provide satisfaction to a shopper who wants to know everything he can about the product before buying.
As on eBay, also on a website, an embedded video adds a personal element, which allows the customer to interact with the business ahead of time, and determine if the company will meet his needs. At the same time that you add a video to your web site, you can also post the video on You Tube, so it is possible to increase web site appeal and initiate an Internet marketing strategy at the same time.
What content should you put in your website video? Not only is there no one answer, there is also a whole spectrum of concepts to choose from . At one pole are videos with the potential to go viral. These are videos with exciting content. They might be musical, funny, bizarre, novel or shocking. IF successful they can have a meteoric rise to popularity, and then decline in popularity over time. At the other end of the spectrum are videos being referred to as “evergreen” videos. These are videos with content that would be described as useful and interesting. The CEO of Little5min.com discussed the growing interest in evergreen type videos on the web. Examples which he enumerated included how to videos, such as you might see on howto.com, and more recently biography videos.
One of the advantages of having an “evergreen” type video on a website is that it increases the website content and ranking ability. For example, a plumbing web site might have an embedded video on how to unclog a toilet.
The benefits of adding a video to your web site are well known, the choice of content, and decision as to where you wish to be on the viral evergreen spectrum is up to you.
Thanks to Winmax Video for sponsoring this report. Winmax is a video production company specializing in trade show videos corporate videos and other types of business videos.
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