Blog Marketing: Adding Advertising To Your Blog
The idea behind professional blogging is to create a blog that generates a large amount of money, but honestly does not look like it should. or more effectively put, looks like an everyday blog.
Far to often I visit the blogs of others and see very OBVIOUS advertising all over the place!!! Its highly annoying! Visitors do not like nor do they want to see hundreds of ads all over the sidebars of blogs they visit. They really don’t want to see a cluttered mess of a website! It distracts them from reading which ultimately deters them from returning.
They also do not like seeing tons and tons of widgets all over the place! Seriously bloggers use them, but they are useless for anything except making the sidebars of your blog look blocky and unprofessional! The less blatant advertising the better off you are! If you really feel you must use widgets, do so in such a way they are either non obtrusive or so they are in the posts themselves.
If you look around my blog how much advertising do you will see? One banner on top, a couple marketing recommendations that flow smoothly with my sidebar, and my book recommendation! Is that right? Just that few? Nope its not! Actually there are tons and tons of ads on my blog!
If you count up all the links in all my postings, you will find over 30 links! The idea behind the professional blogger is NOT just to blog and toss up advertising! Its to write blog posts in such a way that you can advertise products and services IN THEM without the post turning into spam!
So remember when setting up advertising on your blogs and when adding affiliate banners and links do so with care. Select each ad for a specific reason. Don’t just ad advertising in hopes of getting clicks and making money. This will hurt you more then it will help. Instead you should concentrate on selling what you know your visitors will buy, not what you are hoping that they will!
Here are a few tips for adding advertisements to your page:
* Less is always better!
* Page ear advertisements should always be your top promotions! Either best selling affiliates or top promotion of sorts!
* 468×60 banners should be at the top of your page in the header (best if designed into the template)
* DO NOT MIX ADVERTISING WITH LINKS! (it tricks users to click ads and they won’t return!)
* Ads should be placed in your sidebar in a way so they are visible, yet non obtrusive.
* On templates with more then two columns (like this site) one sidebar should be advertising free so visitors find your content easily)
Obtain pragmatic info about the topic of one way links – go through the site. The times have come when proper information is truly at your fingertips, use this opportunity.