As an affiliate marketer, it is our duty to provide due diligence before recommending or promoting any product. It is our responsibility to only offer our honest opinion of what we are selling.
To be clear, that is not to say that every product will be the perfect solution to every customer need. Buyers share the burden of investigating the product or service they are buying before every purchase as well.
It is especially important that we regulate ourselves and provide services above and beyond reprehension. Anyone that makes the decision to be a honest marketer will help to avoid agencies such as the FTC from enacting laws and regulations due to deceptive marketing practices.
Another problem we all face if we don’t clean up our act is that Google, YouTube, and other providers will once again make changes to the search algorithm. PayPal started limiting accounts, mostly those of Internet Marketers. Email providers such as Aweber, GetResponse, and many others have started placing restrictions on the type of correspondence being sent to customers.
Here are a few items that cause me concern for Affiliate Marketers:
Reviews – These are a great method to provide information about a product and therefore make sales, however, I find it disturbing to see literally hundreds of marketers simply cutting and pasting a review provided by the product creator or another marketer. Some searches for a “product review” will return the top four or five pages being almost the exact same, word for word, examples, and format. Thank goodness there are still some affiliates that will actually review the product and even show proven results of it working.
How long do we feel it will be before there will be search engine consequences?